March 17 (Reuters) - Global online review platform Trustpilot said on Tuesday its annual profit more than quadrupled, lifted by AI search tools that drove a 1,490% surge in click-throughs to its site
Trustpilot Quadruples Profit on AI-Driven Surge in Review Platform Traffic
Trustpilot's Financial Performance and Impact of AI Integration
March 17 (Reuters) - Global online review platform Trustpilot said on Tuesday its annual profit more than quadrupled, lifted by AI search tools that drove a 1,490% surge in click-throughs to its site and reinforced its role as a key data source for AI models.
Shares of the company jumped nearly 19% in early trading.
AI-Driven Growth and Industry Position
Trustpilot, whose reviews are increasingly appearing across the web and in AI-generated search results, is among digital platforms with large stores of user-generated content benefiting from the AI boom, as large language models draw on review sites to answer consumer queries.
Analyst Insights and AI Citations
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RBC Analyst Commentary
"This is a very strong set of results in our view, with material consensus upgrades expected at the adjusted EBITDA line, with both results and LLM citations reinforcing our view that Trustpilot is an AI winner," RBC analysts said. -
AI Search Click-Throughs and Global Ranking
Trustpilot said click-throughs from AI search soared 1,490% year-on-year, with the platform ranked as the fifth most-cited domain globally on ChatGPT in January, according to data provider Promptwatch.
Financial Outlook and Controversies
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Revenue Growth Forecast
The London-listed company forecast high-teens revenue growth in 2026 and a 2-3 percentage point improvement in its adjusted EBITDA margin, supported by strong 2025 bookings. -
Short Seller Allegations
In December, short seller Grizzly Research disclosed a short position in Trustpilot and accused it of creating fake profiles to post negative reviews and pressure firms into paid subscriptions. Trustpilot rejected the allegations. -
Operating Profit Report
The company reported an operating profit of $16 million for 2025, up 320% from $3.8 million a year earlier.
(Reporting by Yamini Kalia in Bengaluru; Editing by Sumana Nandy)
