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Ubisoft vows to get back to operating margin above 20% in medium term

Published by Uma Rajagopal

Posted on February 17, 2023

2 min read

· Last updated: February 2, 2026

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Ubisoft's logo displayed at a video game event, representing their financial strategy - Global Banking & Finance Review
This image showcases Ubisoft's logo at a prominent video game trade fair, reflecting their commitment to achieve an operating margin above 20%. The context aligns with their recent financial announcements and strategies to focus on blockbuster franchises and long-lasting live service games.
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By Enrico Sciacovelli (Reuters) -French video game producer Ubisoft said it would reach operating margin above 20% in the medium term, as it aims to shift its focus to major franchises and “long-lasting” live service games. The family-run firm has been dogged by game delays in recent years and last month warned of the biggest […]

By Enrico Sciacovelli

(Reuters) -French video game producer Ubisoft said it would reach operating margin above 20% in the medium term, as it aims to shift its focus to major franchises and “long-lasting” live service games.

The family-run firm has been dogged by game delays in recent years and last month warned of the biggest operating loss in its history, while vowing to focus on blockbuster titles after scrapping seven projects since July.

“We anticipate that in the coming years, behind a very rich lineup, we progressively get back to above 20% operating margin in the medium term,” Chief Financial Officer Frederick Duguet said in a call with analysts.

Last year Ubisoft achieved an operating margin of 19.1%, compared to a 21.1% in 2020-21, as the pandemic kept people home and boosted sales.

The gaming market is estimated to have shrunk 4.3% in 2022, according to market research firm Newzoo.

The company stuck to January’s forecast for an operating loss of around 500 million euros in its 2022-23 year.

Ubisoft shares are down roughly 25% year-to-date, on top of an almost 40% drop in 2022.

The maker of the Assassin’s Creed franchise reported on Thursday net bookings of 726.9 million euros ($776.2 million) in its third quarter to the end of December, in line with its forecast.

That was a drop of 2.6% year-on-year, however, with Ubisoft citing the impact of the macro-economic environment on the video game market and the company’s performance.

Ubisoft said its lineup for the next fiscal year would include Skull & Bones – first revealed in 2017 – Assassin’s Creed Mirage, and Avatar: Frontiers of Pandora, in addition to mobile entries in the Rainbow Six and The Division series.

($1 = 0.9365 euros)

(Reporting by Enrico Sciacovelli, Editing by Hugh Lawson, Kirsten Donovan and Bill Berkrot)

Frequently Asked Questions

What is operating margin?
Operating margin is a financial metric that shows the percentage of revenue that remains after covering operating expenses. It is calculated by dividing operating income by total revenue.
What are blockbuster titles?
Blockbuster titles refer to highly successful video games that generate significant sales and revenue, often associated with major franchises and extensive marketing campaigns.
What is net bookings?
Net bookings represent the total revenue generated from sales of products and services before any deductions. It is a key performance indicator for companies in the gaming industry.

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