Finance

UK consumer morale slides to lowest since mid-2023, surveys show

Published by Global Banking & Finance Review

Posted on April 20, 2026

3 min read

· Last updated: April 21, 2026

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UK consumer morale slides to lowest since mid-2023, surveys show
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April 20 (Reuters) - British consumer morale last month hit its lowest level since mid-2023, according to two surveys on Monday, reflecting the impact of the conflict in the Middle East. Inflation in

UK Consumer Morale Falls to 2023 Lows Amid Inflation and Economic Uncertainty

Consumer Sentiment Declines in the UK

April 20 (Reuters) - British consumer morale last month hit its lowest level since mid-2023, according to two surveys on Monday, reflecting the impact of the conflict in the Middle East.

Inflation in Britain - already the highest among the Group of Seven advanced economies - looks set to rise further, and investors consider the country is especially exposed to the energy price surge that followed U.S.-Israeli attacks on Iran that began at the end of February.

Survey Results Highlight Growing Concerns

Data company S&P Global said its consumer sentiment index fell to 42.3 from 44.1, a 33-month low, while accountants Deloitte said its quarterly gauge of confidence sank to its lowest since the third quarter of 2023.

Household Finances and Job Security

Both reported a deterioration of morale around household finances and job security. 

Geopolitical Tensions Add to Economic Worries

Iran Vows Retaliation After Ship Seized

Concerns grew on Monday that the ceasefire between the United States and Iran might collapse after the U.S. said it had seized an Iranian cargo ship that tried to run its blockade and Iran said it would retaliate.

Expert Insights on Consumer Sentiment

"Many (consumers) were already facing a squeeze on their household budgets at the start of the year with the slowing of wage growth and a cooling jobs market," said Céline Fenech, consumer insight lead at Deloitte UK.

"For consumer sentiment and spending to improve, households will want to see a more certain outlook for the economy."

Housing Market Shows Signs of Weakening

The housing market has also shown signs of weakening.

Property Prices and Mortgage Rates

Separate data from online property portal Rightmove showed asking prices for British homes rose by 0.8% month-on-month in April, a smaller-than-usual increase when activity often increases.

"With mortgage rates remaining elevated due to the war in Iran, it's not a surprise that price growth is proving strongest in parts of the market less exposed to higher borrowing costs, such as top-of-the-ladder homes, while sectors more exposed to interest rates are seeing slower momentum," said Colleen Babcock, property expert at Rightmove.

Interest Rate Expectations

S&P Global said more than half of households expect the Bank of England will raise interest rates. BoE Governor Andrew Bailey had said earlier this month that investors were getting ahead of themselves by pricing in interest rate hikes.

(Reporting by Andy Bruce; editing by Barbara Lewis)

Key Takeaways

  • S&P Global’s UK consumer sentiment index dropped to a 33‑month low of 42.3 in April, down from 44.1
  • Deloitte’s Consumer Tracker fell to ‑14.1%, the lowest since Q3 2023, with major drops in income outlook and discretionary spending
  • Rightmove reports April’s asking prices rose only 0.8%, below the long‑term April average, as elevated mortgage rates from the Iran‑related energy shock suppress demand

Frequently Asked Questions

What caused the decline in UK consumer morale?
The decline was driven by rising inflation, energy price surges related to the Middle East conflict, and concerns over household finances and job security.
How much did the S&P Global consumer sentiment index fall?
The S&P Global consumer sentiment index dropped to 42.3, down from 44.1.
How has the UK housing market responded to recent events?
The UK housing market showed slower price growth, with April prices rising only 0.8% month-on-month, partly due to elevated mortgage rates.
What are consumers' expectations regarding Bank of England interest rates?
More than half of surveyed households expect the Bank of England to raise interest rates.
How has the conflict in the Middle East impacted the UK economy?
The conflict has increased energy prices, raised inflation, and added economic uncertainty, exposing the UK to further financial risk.

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