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UK consumer morale touches 17-month high despite inflation pain – GfK

Published by Uma Rajagopal

Posted on June 23, 2023

2 min read

· Last updated: February 1, 2026

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A shopper carrying a basket in a London supermarket reflects UK consumer morale amidst inflation - Global Banking & Finance Review
This image shows a shopper with a basket in a London supermarket, symbolizing the recent rise in UK consumer morale despite inflation challenges. The photograph highlights the optimism in consumer sentiment as reported by GfK.
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UK consumer morale touches 17-month high despite inflation pain – GfK By Suban Abdulla LONDON (Reuters) – British consumer sentiment hit its highest level since January 2022 as households turn more optimistic about their finance and economy, despite stubborn inflation and rising interest rates, market research firm GfK said on Friday. GfK’s headline confidence index […]

UK consumer morale touches 17-month high despite inflation pain – GfK

By Suban Abdulla

LONDON (Reuters) – British consumer sentiment hit its highest level since January 2022 as households turn more optimistic about their finance and economy, despite stubborn inflation and rising interest rates, market research firm GfK said on Friday.

GfK’s headline confidence index rose for the fifth month in a row to -24 in June from -27 in May, moving further away from the -49 record low last September when former prime minister Liz Truss’s economic plan caused turmoil in financial markets.

June’s rise was above the -26 forecast in a Reuters poll of economists.

While British consumer price inflation has eased from the 41-year high of 11.1%, households are still grappling with the highest inflation rate among major rich economies, running at 8.7% in May, unchanged from April.

However, Joe Staton, GfK’s client strategy director, said consumers were showing “remarkable resilience” in the face of price rises that have proven more enduring than initially thought.

“If consumers continue to weather the current economic storm, then this will provide a firm foundation for getting back to growth,” Staton said.

Britain’s economy has so far avoided forecasts of a recession and GfK’s measure of how consumers view the economy in the 12 months ahead increased to -25 from -30 in May while feelings about their personal finances rose by seven points to -1.

However, some economists have said the Bank of England, which raised interest rates by a bigger-than-expected 50 basis points on Thursday to 5%, risks causing a recession, something BoE Governor Andrew Bailey said the central bank wants to avoid.

GfK said three measures of consumer sentiment edged up in June compared to the previous month when all five indicators pushed up. Shoppers’ willingness to make expensive purchases fell while its gauge of savings intentions rose.

GfK surveyed 2,000 people between June 1 and June 14.

(Reporting by Suban Abdulla; editing by David Milliken)

Frequently Asked Questions

What is consumer morale?
Consumer morale refers to the overall confidence and sentiment of consumers regarding their financial situation and the economy. It influences spending behavior and economic growth.
What is inflation?
Inflation is the rate at which the general level of prices for goods and services rises, eroding purchasing power. It is often measured by the Consumer Price Index (CPI).
What are interest rates?
Interest rates are the cost of borrowing money, expressed as a percentage of the total amount borrowed. They are set by central banks and influence economic activity.
What is the Bank of England?
The Bank of England is the central bank of the United Kingdom, responsible for setting monetary policy, issuing currency, and maintaining financial stability.
What is a confidence index?
A confidence index measures the level of optimism or pessimism that consumers feel about the overall state of the economy and their personal financial situation.

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