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UK consumers turn gloomiest about economy since records began in 1978

Published by Global Banking & Finance Review

Posted on April 22, 2026

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· Last updated: April 22, 2026

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UK consumers turn gloomiest about economy since records began in 1978
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April 22 (Reuters) - British consumers are gloomier about the economy than at any time since records began in 1978, according to a survey published on Wednesday that showed the Iran war and soaring

UK Consumer Economic Sentiment Falls to Record Low, Survey Finds

Record Low Economic Optimism Amid Global and Domestic Challenges

Survey Results Highlight Consumer Gloom

April 22 (Reuters) - British consumers are gloomier about the economy than at any time since records began in 1978, according to a survey published on Wednesday that showed the Iran war and soaring oil prices are taking a heavy toll on British households.

The Economic Optimism Index of market research firm Ipsos, measuring the gap between those who are optimistic about the economy and those who are pessimistic, fell to a record low of -72 this month.

That was below a previous low of -68 a year ago when U.S. President Donald Trump imposed trade tariffs on imports from the rest of the world.

Comparison with Previous Economic Downturns

Economic sentiment is now worse than during the global financial crisis of 2008 and the 1980 recession that saw unemployment spiral - a bad sign for Prime Minister Keir Starmer's government before local elections next month.

Factors Contributing to Negative Sentiment

Impact of Recent Global Events

Consumers have been hit by successive shocks from the COVID-19 pandemic to Brexit, soaring inflation and now the Middle East conflict.

Energy Prices and Economic Vulnerability

Investors view Britain's economy as highly vulnerable to the jump in energy prices caused by the Iran war, although official data show the economy grew strongly in the months immediately before the conflict.

Other Surveys and Political Implications

Supporting Data from Additional Reports

The Ipsos survey echoed a Citi/YouGov report published last month which showed a record jump in inflation expectations for the year ahead.

Potential Impact on Upcoming Elections

"Concern about the state of the economy is widespread among all groups," Gideon Skinner, senior director of UK politics at Ipsos, said, adding that this could play a "key role" at the May 7 elections that are likely to heap more pressure on Starmer.

Public Expectations and Survey Methodology

Only 6% of Britons surveyed by Ipsos thought the economy was likely to improve over the next 12 months.

Its survey of 1,003 adults was conducted between April 8-14.

(Reporting by Andy BruceEditing by William Schomberg)

Key Takeaways

  • The Ipsos Economic Optimism Index slumped to –72 in April, a new record low and deeper pessimism than during major past crises such as the 2008 global financial crash and 1980 recession (moneyweek.com)
  • UK GDP had been growing strongly—0.5% in the three months to February 2026—before the Iran war disrupted the economy and led the IMF to downgrade growth forecasts to just 0.8% for 2026 (moneyweek.com)
  • Consumer inflation expectations are rising sharply amid energy price surges, echoing Citi/YouGov findings of record inflation fears, compounding the pessimism reflected in widespread gloom across demographics (uk.finance.yahoo.com)

References

Frequently Asked Questions

What does the latest Ipsos survey reveal about UK consumer sentiment?
The Ipsos survey shows UK consumer economic sentiment is at its lowest since records began in 1978, with the Economic Optimism Index dropping to -72.
How have recent global events affected UK consumers?
Events such as the Iran war and soaring oil prices have heavily impacted UK households, worsening their outlook on the economy.
What was the previous record low for UK consumer optimism?
The previous record low was -68, recorded a year ago when trade tariffs were imposed by the US president.
How does current UK economic sentiment compare to past crises?
Current sentiment is worse than during the global financial crisis of 2008 and the 1980 recession.
What percentage of Britons expect the economy to improve in the next year?
Only 6% of Britons surveyed thought the economy would improve over the next 12 months.

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