Finance

UK discretionary retail sales fall 1.6% in April, says BDO

Published by Global Banking & Finance Review

Posted on April 30, 2026

2 min read

· Last updated: April 30, 2026

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UK discretionary retail sales fall 1.6% in April, says BDO

UK Discretionary Retail Sales Drop Sharply in April as Costs and Confidence Weigh

April Retail Sales Performance and Contributing Factors

Discretionary Retail Sales Decline

LONDON, May 1 (Reuters) - British discretionary retail like-for-like sales slid 1.6% year-on-year in April, their weakest April performance in a decade outside the pandemic, data from accountancy and business advisory firm BDO showed on Friday.

Impact of Consumer Confidence and Living Costs

Weak consumer confidence and rising living costs continued to weigh on spending, with sales falling across fashion, home wares and lifestyle for the first time since March 2018.

Retailer Commentary

“It’s hard to overstate just how difficult April has been for retailers," said Sophie Michael, BDO's head of retail and wholesale, noting the month typically sees a seasonal lift.

Key Factors Affecting Retail Sales

Rising Fuel Prices and Inflation Fears

• Rising fuel prices due to the Iran war impacted household budgets, driving up the cost of essentials from a high base.

• British retailers reported the sharpest year-on-year decline in sales in more than 40 years as the Iran war stoked inflation fears, a survey from the Confederation of British Industry showed.

Individual Retailer Performance

• Clothing chain Primark said April trading has been soft.

Reporting Credits

(Reporting by James DaveyEditing by Bernadette Baum)

Key Takeaways

  • April’s 1.6% drop marks the worst April for discretionary retail since before the pandemic outside of that period.
  • Rising fuel and energy costs linked to the Middle East conflict are squeezing household budgets and depressing non-essential retail.
  • Consumer confidence has hit multi-quarter lows, with discretionary spending sentiment deteriorating sharply, exacerbating pressure on retailers.

Frequently Asked Questions

How much did UK discretionary retail sales fall in April?
UK discretionary retail sales dropped 1.6% year-on-year in April, according to BDO data.
What factors contributed to the decline in UK retail sales?
Weak consumer confidence and rising living costs, including higher fuel prices due to the Iran war, contributed to the sales decline.
Which retail sectors were most affected in April?
Sales fell across fashion, home wares, and lifestyle sectors for the first time since March 2018.
How does this April's sales performance compare to previous years?
This was the weakest April for UK discretionary retail sales in a decade, excluding the pandemic period.
What impact did the Iran war have on UK retail sales?
The Iran war led to rising fuel prices, which impacted household budgets and stoked inflation fears, further hurting retail sales.

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