Finance

UK electricals retailer Currys CEO to step down

Published by Global Banking & Finance Review

Posted on March 26, 2026

2 min read

· Last updated: April 1, 2026

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UK electricals retailer Currys CEO to step down
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March 26 (Reuters) - British electricals retailer Currys on Thursday said its Chief Executive Alex Baldock intends to step down after eight years in the role to take a new external position. Baldock

Currys CEO to step down, shares sink on departure of turnaround architect

Alex Baldock's Tenure and Impact on Currys

CEO Departure and Immediate Market Reaction

March 26 (Reuters) - Currys said CEO Alex Baldock will step down, ending a tenure that delivered a turnaround in profit and margins for the British electricals retailer and sending shares 11% lower on Thursday.

Baldock’s Leadership and Turnaround Strategy

Baldock, appointed CEO in 2018 as the company grappled with heavy debt and declining sales, steered Currys through the pandemic and the cost-of-living crisis.

Key Strategic Moves

His turnaround strategy included exiting the Carphone Warehouse business, selling its Greek operations, rebranding the group and restoring a net cash position while lifting margins.

Analyst Reactions

"Baldock has led the most impressive UK retail turnaround of recent years, in our view, so today’s news is likely to be met with some disappointment," Berenberg analysts said.

Share Performance During Tenure

Still, shares have sunk 30% during his tenure, broadly in line with peer AO World, against a challenging economic backdrop.

Baldock, who plans to move on, will remain during a transition period while the board seeks a successor.

Business Outlook After Baldock

Stronger Position and Analyst Comments

SIGNIFICANTLY STRONGER BUSINESS

"He leaves Currys a significantly stronger business than the one he inherited in 2018," analysts at Panmure Liberum said in a note.

Current Trading and Financial Forecast

Currys said trading remains in line with expectations, after it raised its profit forecast in January on strong Christmas sales of iPhones, coffee machines and children’s storytelling devices.

Market Challenges and Financial Guidance

The robust performance contrasts with a tougher UK retail backdrop marked by weakening consumer spending and inflation risks linked to the Middle East conflict.

It maintained its profit forecast of 180-190 million pounds ($253.61 million) for the year ending May 2026 and expects net cash position of more than 100 million pounds.

($1 = 0.7492 pounds)

(Reporting by Raechel Thankam Job in Bengaluru; Editing by Sonia Cheema and Bernadette Baum)

Key Takeaways

  • Alex Baldock, who has led Currys since 2018 and oversaw its transformation, is set to step down for an external role (currysplc.com).
  • Currys continues to trade in line with expectations and has reaffirmed its full-year profit outlook (currysplc.com).
  • The move comes as UK consumer spending remains fragile—Currys’ strong omnichannel model has helped deliver resilient results despite inflationary and labour cost pressures (tmhcc.com)

References

Frequently Asked Questions

Why is Currys CEO Alex Baldock stepping down?
Alex Baldock is stepping down to take a new external position after eight years as CEO.
Will Alex Baldock remain at Currys during the transition?
Yes, he will remain in his role during a transition period while the board searches for his successor.
Is there a timeline for appointing a new Currys CEO?
No, the company has not provided a timeline for the appointment of a new CEO.
How is Currys performing financially amid the leadership change?
Currys reaffirmed its annual profit expectations and said current trading is in line with forecasts.
What challenges are UK retailers like Currys currently facing?
UK retailers are grappling with weakening consumer spending and potential inflation due to Middle East conflict.

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