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UK to regulate Netflix and other streamers in line with broadcasters

Published by Global Banking & Finance Review

Posted on February 24, 2026

1 min read

· Last updated: April 2, 2026

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UK to regulate Netflix and other streamers in line with broadcasters
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LONDON, Feb 24 (Reuters) - Britain said on Tuesday Netflix, Amazon Prime Video, Disney+ and other streamers would be required to follow the same rules on content and accessibility as traditional

UK to Place Netflix and Other Streamers Under Broadcaster Rules

UK Brings Streamers Under Ofcom’s Broadcasting Code

LONDON, Feb 24 (Reuters) - Britain said on Tuesday Netflix, Amazon Prime Video, Disney+ and other streamers would be required to follow the same rules on content and accessibility as traditional broadcasters like the BBC.

Adoption and Usage Trends

Two-thirds of households subscribe to at least one major streamer, with 85% of people using an on-demand service each month, compared to 67% who watch live TV, the government said.

Accessibility Services (Subtitles)

Purpose of the Rule Change

Bringing the services into the scope of regulator Ofcom's broadcasting code would protect audiences from harmful content, and ensure the provision of accessibility services like subtitles, it said.

User Threshold: 500,000+

User Threshold and Standards

Streaming services with more than 500,000 UK users will have to adhere to the new standards, which include ensuring news is reported accurately and impartially and audiences are protected against harmful or offensive material.

Enforcement and Investigations

Ofcom will have powers to investigate and take action where they consider there has been a breach of the code, it said. 

(Reporting by Paul Sandle; editing by William James)

Key Takeaways

  • Major streamers like Netflix, Prime Video and Disney+ will be brought under Ofcom’s broadcasting-style standards for content. (ofcom.org.uk)
  • Rules include protections from harmful or offensive material and due accuracy and impartiality for news. (ofcom.org.uk)
  • Services above certain UK audience thresholds are expected to be in scope; proposals have referenced thresholds to capture significant services. (gov.uk)
  • Accessibility requirements such as subtitles, signing and audio description are part of the framework. (forbes.com)
  • On-demand viewing is widespread in the UK, with 85% using VoD monthly versus 67% watching live TV monthly, underscoring the policy focus. (ofcom.org.uk)

References

Frequently Asked Questions

What is the main topic?
The UK plans to apply Ofcom’s broadcasting-style rules to streaming services like Netflix, Prime Video and Disney+, aligning standards and accessibility with traditional broadcasters.
Which standards will apply to streamers?
They include protections against harmful or offensive content, due accuracy and impartiality for news, and accessibility obligations such as subtitles, signing and audio description.
Who will enforce these rules?
Ofcom will oversee compliance, handle complaints, and investigate potential breaches, with powers to take enforcement action where necessary.

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