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UK report on rising churchgoing pulled after fraudulent responses found

Published by Global Banking & Finance Review

Posted on March 27, 2026

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· Last updated: April 1, 2026

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UK report on rising churchgoing pulled after fraudulent responses found
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LONDON, March 27 (Reuters) - A report published last year that showed a rise in churchgoing in England and Wales, and was interpreted as a sign of a turnaround in attitudes towards faith in the

UK Report on Rising Church Attendance Withdrawn After Fraud Discovered

Overview of the Withdrawn Church Attendance Report

LONDON, March 27 (Reuters) - A report published last year that showed a rise in churchgoing in England and Wales, and was interpreted as a sign of a turnaround in attitudes towards faith in the country, has been pulled after a number of respondents were found to be fake.

Background and Publication of the Report

After decades of declining church attendance in Britain, the report was published by the Bible Society, a Christian non-profit group, in April 2025 and was widely reported by domestic and international media. It was also referenced in a Reuters story in May last year.

Reaction from the Bible Society

"We recognise that this news may feel discouraging and we share that sense of disappointment," Bible Society Chief Executive Paul Williams said. 

Data Analysis and Discovery of Fraud

In a separate statement, polling firm YouGov said it had re-analysed its data using new and better tools and techniques following "the ongoing scrutiny this work received".

Survey Details and Findings

The now-withdrawn report, which YouGov said was based on responses from 13,146 adults in November 2024, stated that the share of adults who go to church at least once a month had risen to 12% of the population from 8% in 2018.

Demographic Issues and Fraudulent Respondents

The follow-up review found specific demographic groups which featured heavily in the survey contained fraudulent respondents, an issue which YouGov said occurred at a higher rate than typically expected, affecting the headline findings by "a few points".

YouGov's Response and Responsibility

YouGov did not elaborate on the nature of the fraudulent respondents, but said: "Online market research has come under increasing attack by fraudsters in the past several years."

"YouGov takes full responsibility for the outputs of the original 2024 research, and we apologise for what has happened," YouGov CEO Stephan Shakespeare said in the statement.

"We would like to stress that Bible Society have at all times accurately and responsibly reported the data we supplied to them."

Current Church Attendance Trends

The latest data from the established Church of England showed the overall number of regular worshippers across its 16,000 churches edged up by 0.6% to 1 million in 2024, marking the fourth consecutive annual increase, but still below pre-pandemic levels.

Editorial and Reporting Credits

(Reporting by Muvija MEditing by William Schomberg and Gareth Jones)

Key Takeaways

  • The Bible Society’s ‘Quiet Revival’ report, based on YouGov polling, claimed churchgoing rose by ~50% since 2018 but has been retracted due to fraudulent survey responses discovered in YouGov’s November–December 2024 dataset (pewresearch.org).
  • Independent data contradict revival claims: British Social Attitudes and Church of England’s Statistics for Mission show no sign of broad church attendance increase; CoE attendance remains below 2019 levels despite small gains in 2024 (pewresearch.org).
  • YouGov plans to repeat the survey later in 2026 to re-examine church attendance trends amid academic and polling skepticism (christianitydaily.com)

References

Frequently Asked Questions

Why was the UK church attendance report withdrawn?
The report was withdrawn after several responses were found to be fraudulent, which affected the accuracy of the results.
Who published the now-withdrawn UK church attendance report?
The Bible Society, a Christian non-profit group, published the report based on data from polling firm YouGov.
How many respondents participated in the original survey?
The original YouGov survey included responses from 13,146 adults in November 2024.
What did YouGov say about the fraudulent responses?
YouGov admitted that specific demographic groups in the survey were particularly affected by fraud, which impacted the headline findings.
What trend did the Church of England report in its latest attendance data?
The Church of England reported a 0.6% increase in regular worshippers in 2024, the fourth consecutive annual rise, though still below pre-pandemic levels.

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