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UK consumers up spending at fastest pace in nearly 4 years at start of 2026

Published by Global Banking & Finance Review

Posted on February 20, 2026

3 min read

· Last updated: April 3, 2026

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UK consumers up spending at fastest pace in nearly 4 years at start of 2026
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(Refiles with no change to text) LONDON, Feb 20 (Reuters) - British retail sales rose by 1.8% on a monthly basis in January, official figures showed on Friday. A Reuters poll of economists had mostly

UK Consumer Spending Surges at Start of 2026, Fastest in 4 Years

By Suban Abdulla

LONDON, Feb 20 (Reuters) - British retail sales volumes rose in January at the fastest annual pace in nearly four years, according to official data that suggested consumers are becoming more happy to spend after a weak end for the economy in 2025.

Retail Sales Growth in Early 2026

Retail sales volumes - which cover purchases made both in-store and online - rose 4.5%, compared with a year earlier, the biggest increase since February 2022 and beating all forecasts in a Reuters poll.

Compared with a month earlier, sales volumes were up 1.8%, beating the median forecast for a 0.2% increase, and much stronger than December's 0.4% rise.

The monthly jump reflected strong sales of artwork and antiques, alongside continued demand from online jewellers, the Office for National Statistics said. Some analysts have attributed this demand to gold purchases from investors seeking to capitalise on soaring prices for the precious metal.

Excluding Fuel: Sales and Spending

Overall sales volumes, excluding petrol, were up 2.0% in January from December.

In cash terms, spending excluding fuel was up 6.5% on the year, the biggest rise since June 2023.

Sterling strengthened against the U.S. dollar after the figures were published by the ONS on Friday.

Economic Indicators and Consumer Confidence

January's month-on-month rise was the fastest since May 2024, before Prime Minister Keir Starmer came into power, and marked a pickup after a sense of gloom about the economy last year.

"The huge 2% m/m increase in retail sales volumes excluding fuel in January suggests that consumers are opening their wallets again as budget uncertainty recedes," said Thomas Pugh, chief economist at RSM UK.

"It is also a good sign that the economy is bouncing back strongly at the start of this year after a soft end to 2025."

Quarterly Sales Performance

Retail sales volumes for the three months to January rose by just 0.1%, compared with the three months to October 2025.

Recent trading updates from major British retailers have been mixed.

Food retailers reported higher sales in value terms, but volumes fell once inflation was stripped out. Homewares group Dunelm highlighted a positive customer response to new spring ranges.

Economic Outlook and Bank of England Actions

Britain's economy barely grew at the end of 2025, figures showed last week, and the Bank of England this month cut its forecast for growth for 2026 to 0.9% from 1.2%.

However, some business surveys have pointed to a pick-up in activity at the start of 2026.

The BoE is mostly expected to cut interest rates by a quarter of a percentage point to 3.5% in March as it responds to a cooling in inflation and a jobs market slowdown.

(Reporting by Suban Abdulla, additional reporting by James Davey; editing by Sarah Young, David Milliken and Anil D'Silva)

Key Takeaways

  • ONS reports UK retail sales rose 1.8% month over month in January.
  • The increase beat a Reuters poll that expected a 0.2% monthly rise.
  • Retail sales volumes were 4.5% higher than a year earlier.
  • Annual gain exceeded economists’ 2.8% forecast, signaling resilience.
  • Stronger demand may influence views on the UK consumer outlook.

References

Frequently Asked Questions

What is the main topic?
UK retail sales increased by 1.8% in January, according to the Office for National Statistics, beating economists’ expectations and signaling stronger consumer demand.
How did the data compare with forecasts?
A Reuters poll expected a 0.2% month-on-month rise, but actual sales climbed 1.8%, a significantly stronger outcome.
What was the annual change in retail sales volumes?
Volumes were 4.5% higher than a year earlier, outperforming the consensus forecast of a 2.8% annual increase.

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