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Ukraine hits back against Rheinmetall CEO's housewives' drones comments

Published by Global Banking & Finance Review

Posted on March 30, 2026

3 min read

· Last updated: April 1, 2026

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Ukraine hits back against Rheinmetall CEO's housewives' drones comments
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By Dan Peleschuk KYIV, March 30 (Reuters) - Ukrainians have criticised German arms maker Rheinmetall after its CEO dismissed their country's drone-focused defence innovation as basic technology put

Ukraine Hits Back at Rheinmetall CEO Over Comments on Drone Innovation

Ukrainian Response to Rheinmetall CEO's Remarks

By Dan Peleschuk

KYIV, March 30 (Reuters) - Ukrainians have criticised German arms maker Rheinmetall after its CEO dismissed their country's drone-focused defence innovation as basic technology put together by housewives in kitchens. 

For Kyiv, drones have been critical to its war effort against Russia and are a source of pride as the country has fended off a bigger and better-armed enemy in four years of fighting.

Reactions from Ukrainian Leadership

President Volodymyr Zelenskiy was among those who reacted to CEO Armin Papperger's comments to The Atlantic, published on Friday.

Zelenskiy's Response

"If every housewife in Ukraine can really make drones, then every housewife in Ukraine can be the CEO of Rheinmetall," Zelenskiy told reporters in a WhatsApp chat.

Support from the Ukrainian Public

Supporters Join in Under Hashtag #MadeByHousewives

Online, under the hashtag #MadeByHousewives, other Ukrainians and supporters of Kyiv threw their support behind Ukrainian women and celebrated the country's upstart spirit.

Some users posted animated images of Ukrainian women in traditional attire holding or building drones in a village setting.

Innovation in Ukraine's War Effort

Since the first days of Russia's February 2022 invasion, Ukraine has relied on rapid, often homegrown innovation to match Moscow's firepower. 

Impact of Ukrainian Drones

Writing on X, Zelenskiy adviser Oleksandr Kamyshin said Ukrainian drones like those dismissed by Papperger have destroyed more than 11,000 Russian tanks.

Rheinmetall's Position and Clarification

CEO's Comments on Ukrainian Innovation

In the Atlantic article, Papperger had diminished the innovative value of Ukraine's defence knowhow - most recently sought by Gulf countries to defend against Iranian drones - when compared to major companies like his own.

"It's Ukrainian housewives," he said. "They have 3-D printers in the kitchen, and they produce parts for drones. This is not innovation."

Rheinmetall's Continued Focus

In the article, Papperger said Rheinmetall plans to continue producing heavy weaponry, including tanks and artillery, despite the increasing battlefield prevalence of cheap drones that can destroy them.

Company Statement on Ukraine

Rheinmetall - which has set up a joint venture with Ukraine - said on Sunday the company has the "utmost respect for the Ukrainian people's immense efforts in defending themselves". 

"The innovative strength and the fighting spirit of the Ukrainian people are an inspiration to us," it said in a statement.

Ukrainian Government's Perspective

Prime Minister's Remarks

Shortly afterwards, Ukrainian Prime Minister Yulia Svyrydenko wrote on X that the people of Ukraine deserve not just respect, but that the country's experience could be learned from. She singled out its women. 

Role of Ukrainian Women

"They have stepped with courage into many areas once seen as male-dominated, bringing energy, discipline, and determination," she said.

(Reporting by Dan Peleschuk; Editing by Daniel Flynn and Barbara Lewis)

Key Takeaways

  • Papperger’s comparison of Ukraine’s drone efforts to kitchen-made toys triggered swift backlash from officials and citizens alike. (apnews.com)
  • President Zelenskiy and other leaders highlighted that if ‘housewives’ can build effective drones, they could equally lead major defense firms — emphasizing innovation born from necessity. (apnews.com)
  • The #MadeByHousewives hashtag became a rallying cry, celebrating Ukraine’s decentralized, low-cost, high-impact drone manufacturing model that has reshaped modern warfare. (apnews.com)

References

Frequently Asked Questions

What did the Rheinmetall CEO say about Ukrainian drones?
Rheinmetall CEO Armin Papperger referred to Ukrainian drones as basic technology made by housewives in kitchens, dismissing their innovative value.
How did Ukrainians respond to the Rheinmetall CEO's comments?
Ukrainians, including President Zelenskiy, criticized the comments and highlighted the significant role of homegrown drone innovation in the war effort.
What is the significance of the hashtag #MadeByHousewives?
The #MadeByHousewives hashtag is used online to support Ukrainian women's involvement in drone production and celebrate their contributions to Ukraine's defense.
How important are drones to Ukraine's defense against Russia?
Drones have been critical for Ukraine, allowing the country to counter a better-armed enemy with innovative, cost-effective technology.
Did Rheinmetall respond to the backlash over the CEO's remarks?
Rheinmetall later stated it has the utmost respect for Ukraine's efforts, recognizing the country's innovative strength and fighting spirit.

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