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UK’s Tesco forecasts profit rise as consumer sentiment improves

Published by Uma Rajagopal

Posted on April 10, 2024

3 min read

· Last updated: January 30, 2026

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Tesco's logo and products showcasing profitability amid improving consumer sentiment - Global Banking & Finance Review
This image features Tesco's logo and a selection of products, reflecting the company's recent profit forecast due to improving consumer sentiment. As reported, Tesco anticipates a rise in profits, driven by enhanced customer loyalty and a strong market presence.
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UK’s Tesco forecasts profit rise as consumer sentiment improves By James Davey LONDON (Reuters) -Britain’s biggest retailer Tesco forecast a further rise in profit on Wednesday, citing early signs of improving consumer sentiment, after customer wins from rivals helped drive an 11% jump last year. CEO Ken Murphy said easing food inflation, lower energy prices […]

UK’s Tesco forecasts profit rise as consumer sentiment improves

By James Davey

LONDON (Reuters) -Britain’s biggest retailer Tesco forecast a further rise in profit on Wednesday, citing early signs of improving consumer sentiment, after customer wins from rivals helped drive an 11% jump last year.

CEO Ken Murphy said easing food inflation, lower energy prices and employment levels holding up made him “quite positive” for 2024.

“There is loads of uncertainty out there, but I see a gentle improvement in customer sentiment, and our business is in really good shape,” he told reporters on Wednesday.

His comments chimed with recent survey data showing signs Britain’s two-year cost of living crisis is easing, with confidence improving among UK consumers about the outlook for their finances and the number struggling to pay their bills down year-on-year.

The supermarket group, which has a 27.3% share of Britain’s grocery market, up 40 basis points on the year, forecast retail adjusted operating profit, its key profit measure, of “at least” 2.8 billion pounds ($3.55 billion) for its 2024/25 year.

It made 2.76 billion pounds in the year to Feb. 24, 2024, slightly ahead of guidance of 2.75 billion pounds and up from 2.49 billion pounds in the previous year.

Sales, excluding VAT sales tax and fuel, rose 7.4% to 61.5 billion pounds, with UK like-for-like sales up 7.7%, supported by a rise in volumes, or number of items sold, in the second half.

Tesco’s shares were up 3.8%, extending year-on-year gains to 12%.

“Customers are choosing to shop more at Tesco, which is reflected in growing market share as they respond to the improvements we’ve made to the value and quality of our products,” said Murphy.

He highlighted customer wins from premium retailers, with sales of the Tesco Finest brand up 15.7% during the year, exceeding 2 billion pounds.

UK consumers were still looking to save money by cooking and entertaining at home rather than dining out, he said.

Tesco was also benefiting from its strategy of matching the prices of discounter Aldi on key items, and the popularity of its Clubcard loyalty scheme, which provides lower prices for members.

These programmes have been financed by taking 1.2 billion pounds of costs out of the business over the past two years. A further 500 million pounds of savings are planned for 2024/25.

Tesco raised its dividend by 11% and said it would buy back a further 1 billion pounds’ worth of shares over the next year.

“If they can keep the business well-invested and return the rest of the cash to shareholders, that seems a very sensible thing to do,” said one top 40 investor in Tesco.

($1 = 0.7890 pounds)

(Reporting by James Davey; Editing by Kate Holton and Jan Harvey)

Frequently Asked Questions

What is profit?
Profit is the financial gain obtained when the revenue generated from business activities exceeds the costs associated with those activities.
What is consumer sentiment?
Consumer sentiment refers to the overall attitude of consumers toward the economy and their financial situation, influencing their purchasing decisions.
What is a dividend?
A dividend is a portion of a company's earnings distributed to its shareholders, typically in the form of cash or additional shares.
What is market share?
Market share is the percentage of an industry's sales that a particular company controls, indicating its competitiveness within the market.
What is cost management?
Cost management involves planning and controlling the budget of a business to improve profitability and efficiency.

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