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Unilever to scoop up frozen yogurt brand Yasso

Published by Uma Rajagopal

Posted on June 15, 2023

1 min read

· Last updated: February 1, 2026

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Unilever acquiring Yasso frozen yogurt brand to enhance ice cream portfolio - Global Banking & Finance Review
This image features the Unilever logo, symbolizing its acquisition of Yasso, a frozen yogurt brand. The deal highlights Unilever's strategy to expand its premium ice cream offerings in response to consumer demand for healthier snacks.
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(Reuters) – Unilever said on Wednesday it is set to acquire frozen yogurt brand Yasso Holdings in North America, adding to its roster of premium ice-cream brands like Ben & Jerry’s, Magnum, and Talenti. The consumer goods giant said its acquisition of Boulder, Colorado-based Yasso falls in line with its strategy to upscale the ice […]

(Reuters) – Unilever said on Wednesday it is set to acquire frozen yogurt brand Yasso Holdings in North America, adding to its roster of premium ice-cream brands like Ben & Jerry’s, Magnum, and Talenti.

The consumer goods giant said its acquisition of Boulder, Colorado-based Yasso falls in line with its strategy to upscale the ice cream division and cater to rising demand for healthier snack options.

Unilever did not disclose financial details related to the deal, which is set to close in the third quarter of 2023.

(Reporting by Rishabh Jaiswal in Bengaluru and Abigail Summerville in New York; Editing by Maju Samuel)

Frequently Asked Questions

What is an acquisition?
An acquisition is a corporate action in which one company purchases most or all of another company's shares to gain control. This can help companies expand their market presence and enhance their product offerings.
What is a premium brand?
A premium brand is a brand that is marketed as being of higher quality and often comes with a higher price point. These brands typically focus on providing superior products and customer experiences.
What is market demand?
Market demand refers to the total quantity of a product or service that consumers are willing and able to purchase at various price levels during a given time period.
What is a consumer goods company?
A consumer goods company is a business that produces products intended for personal use by consumers. These products can include food, beverages, clothing, and household items.

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