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Vodafone agrees to buy MasMovil’s Portugal unit Nowo

Published by Uma Rajagopal

Posted on October 3, 2022

1 min read

· Last updated: February 4, 2026

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Vodafone's acquisition of Nowo, a major player in Portugal's telecom market - Global Banking & Finance Review
This image captures the essence of Vodafone's strategic acquisition of Nowo, a key telecom operator in Portugal, as detailed in our article. The deal, valued at 150 million euros, signifies Vodafone's commitment to strengthening its market presence in the competitive Portuguese telecom landscape.
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MADRID (Reuters) – British telecom group Vodafone has agreed to buy Portuguese rival Nowo from Spanish operator MasMovil as part of an expansion plan in the country. Nowo is the fourth largest operator in Portugal with about 250,000 mobile phone clients and 140,000 clients for fixed telecom services, Vodafone said in a statement released on […]

MADRID (Reuters) – British telecom group Vodafone has agreed to buy Portuguese rival Nowo from Spanish operator MasMovil as part of an expansion plan in the country.

Nowo is the fourth largest operator in Portugal with about 250,000 mobile phone clients and 140,000 clients for fixed telecom services, Vodafone said in a statement released on Friday.

The deal is to be finalised in the first half of 2023, Vodafone said.

The transaction is worth about 150 million euros, Spanish newspaper Expansion reported. An official at MasMovil said the estimate is accurate.

The deal is part of a wider consolidation process in the Iberian peninsula where MasMovil, owned by buyout funds KKRN>, Cinven and Providence, is in the process of merging with the local unit of French operator Orange to create the largest operator in Spain in terms of clients.

(Reporting by Inti Landauro; editing by Jason Neely)

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A merger is a business strategy where two companies combine to form a single entity, often to enhance competitiveness, increase market share, or achieve economies of scale.
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An acquisition occurs when one company purchases another company, gaining control over its assets and operations, often to expand its market presence or diversify its offerings.
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Market consolidation refers to the process where fewer companies dominate a market, often through mergers and acquisitions, leading to reduced competition and increased market power for the remaining firms.

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