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Volkswagen CEO Diess ‘not afraid’ of an Apple electric car

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Posted on February 15, 2021

1 min read

· Last updated: January 21, 2026

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Volkswagen CEO Herbert Diess discusses competition with Apple in electric cars - Global Banking & Finance Review
Herbert Diess, CEO of Volkswagen, addresses the potential competition from Apple's electric car plans during an interview, highlighting Volkswagen's confidence in its electric vehicle technology.
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FRANKFURT (Reuters) – Germany’s Volkswagen is not concerned by any Apple plans for a passenger vehicle that could include the iPhone maker’s battery technology, its chief executive Herbert Diess said. Reuters reported in December that Apple may have progressed enough to build a vehicle for mass markets by 2024, helped by cost cuts in battery […]

FRANKFURT (Reuters) – Germany’s Volkswagen is not concerned by any Apple plans for a passenger vehicle that could include the iPhone maker’s battery technology, its chief executive Herbert Diess said.

Reuters reported in December that Apple may have progressed enough to build a vehicle for mass markets by 2024, helped by cost cuts in battery technology.

“The car industry is not a typical tech-sector that you could take over at a single stroke,” Diess was quoted as saying an interview with Frankfurter Allgemeine Sonntagszeitung.

“Apple will not manage that overnight,” he added.

While Apple’s plans are not public, Diess said its intentions as such were “logical” because the company had expertise in batteries, software and design, and that it had deep pockets to build on these competencies.

“Still, we are not afraid,” he said.

Volkswagen plans to develop software needed for autonomous cars in-house to ensure it can compete against tech firms in the field of electric car data.

(Reporting by Vera Eckert; Editing by Alexander Smith)

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