March 16 (Reuters) - Swedish automaker Volvo Cars will discontinue the EX30 and the EX30 Cross Country in the United States later this year, Business Insider reported on Monday. The company said the
Volvo to discontinue EX30 in US later this year
Volvo's Decision and Market Impact
Discontinuation of the EX30 and EX30 Cross Country
March 16 (Reuters) - Swedish automaker Volvo Cars said on Monday it will discontinue the EX30, a small electric SUV, and the EX30 Cross Country in the United States later this year.
Availability in Other Markets
While U.S. sales of the two models will end after the 2026 model year, the EX30 will remain available in other markets including Canada and Mexico, a spokesperson for the automaker said in a statement to Reuters.
Media Coverage
Business Insider reported the decision earlier on Monday.
Sales Performance and Market Conditions
EX30 Sales Figures
Volvo sold nearly 5,400 of the EX30 model in 2025 in the U.S., around 4.4% of Volvo's overall U.S. sales.
Overall Sales Trends
Volvo Cars' sales volumes fell 10% in the three months through February due to trade tariffs and other market headwinds while sales of fully electric cars jumped.
Global EV Market Trends
Global EV sales fell again in February, depressed by China's largest sales drop since the onset of the COVID-19 pandemic in early 2020, as governments worldwide hit the brake on policies designed to encourage purchases of electric cars.
Background on the EX30
Launch and Positioning
The EX30 was launched in 2023 amid competition between carmakers to make EVs more affordable.
CEO's Remarks
It was described by then-CEO Jim Rowan as a "small SUV doing Volvo things" during the car's launch event.
(Reporting by Hyunsu Yim and Kanjyik Ghosh in Barcelona and Marie Mannes; Editing by Franklin Paul and Cynthia Osterman)
