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Zur Rose delays profitability break-even to 2024

Published by Uma Rajagopal

Posted on March 23, 2023

2 min read

· Last updated: February 2, 2026

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Logo of Zur Rose Group, Swiss online pharmacy facing profitability delays - Global Banking & Finance Review
The logo of Zur Rose Group, a Swiss online drug retailer, reflects the company's recent announcement of delaying profitability until 2024 due to regulatory challenges in Germany's e-prescription rollout.
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By Anastasiia Kozlova and Tristan Chabba (Reuters) – Swiss online drug retailer Zur Rose on Thursday said it will not reach break-even in adjusted core profit this year as it navigates regulatory requirements for rolling out online prescriptions in Germany. It had said last year it expected its adjusted earnings before interest, taxes, depreciation, and […]

By Anastasiia Kozlova and Tristan Chabba

(Reuters) – Swiss online drug retailer Zur Rose on Thursday said it will not reach break-even in adjusted core profit this year as it navigates regulatory requirements for rolling out online prescriptions in Germany.

It had said last year it expected its adjusted earnings before interest, taxes, depreciation, and amortisation (EBITDA) to reach a “break-even point” in 2023.

It said it now expects a loss in adjusted EBITDA of between 20 million and 40 million Swiss francs ($22-44 million) in 2023.

“All in all, a disappointing outcome,” Baader Helvea analysts said, citing the break-even delay.

Zur Rose, which operates in Germany and the Netherlands, sold its Swiss business to Migros subsidiary Medbase in February to focus on its German business.

However, delays in Germany’s e-prescription roll-out have clouded the growth outlook for online pharmacies such as Zur Rose and Frankfurt-listed peer Shop Apotheke, and exposed their stocks to volatility.

Zur Rose said it expected e-prescriptions to be introduced as the mandatory standard by Jan. 1, 2024, citing the German Federal Ministry of Health.

The company also reported an adjusted core loss for 2022 of 69.7 million francs, beating a company-compiled consensus of 72 million.

It had a target of 70 million to 75 million francs.

The company has decided to change its name to DocMorris AG which it will use for both for the core B2C business and the Group.

The company’s shares were down 4.3% at 0824 GMT. In 2022 the stock lost 70% of its value due to delays in the introduction of e-prescriptions in Germany.

($1 = 0.9159 Swiss francs)

(Reporting by Anastasiia Kozlova Tristan Chabba in Gdansk; editing by Nivedita Bhattacharjee and Jason Neely)

Frequently Asked Questions

What is adjusted EBITDA?
Adjusted EBITDA stands for Earnings Before Interest, Taxes, Depreciation, and Amortization. It is a measure used to analyze a company's operating performance by eliminating non-operating expenses.
What is a break-even point?
The break-even point is the level of sales at which total revenues equal total costs, resulting in neither profit nor loss for a business.
What is core profit?
Core profit refers to the earnings generated from a company's primary business operations, excluding any income from non-core activities or one-time events.
What is a loss in adjusted EBITDA?
A loss in adjusted EBITDA indicates that a company's operating expenses exceed its revenues, reflecting a negative financial performance for that period.

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