Finance

Britain's M&S had strong Christmas for food, says NIQ

Published by Global Banking & Finance Review

Posted on January 24, 2025

2 min read

· Last updated: January 27, 2026

Add as preferred source on Google
M&S food products showcasing strong Christmas sales growth - Global Banking & Finance Review
The featured image highlights Marks & Spencer's food offerings, emphasizing the retailer's impressive Christmas sales growth of 6.8%. This aligns with the article discussing M&S's successful trading period leading up to Christmas.
Global Banking & Finance Awards 2026 — Call for Entries

M&S Reports Strong Christmas Food Sales Growth

LONDON (Reuters) - British retailer Marks & Spencer's food business enjoyed robust trading in the run-up to Christmas with sales up 6.8% in the four weeks to Dec. 28 and its market share rising to a record 4.8%, industry data showed on Wednesday.

Market researcher NIQ said M&S was the UK's second-fastest growing bricks-and-mortar food retailer after discounter Lidl, whose sales rose by 8.5%.

Online supermarket Ocado remained the fastest growing of all grocers with sales up 13.9%.

Most of NIQ's data echoed a report from rival market researcher Kantar on Tuesday. However, Kantar does not include M&S in its UK grocers data set.

M&S typically outperforms rivals at Christmas as consumers trade up to its premium ranges.

In November, M&S, which also sells clothing and homewares, forecast strong Christmas trading after reporting a 17% rise in first-half profit, adding to evidence its latest turnaround plan is working. Its shares are up 31% over the last year.

The group is due to publish its Christmas trading update on Thursday, with analysts on average forecasting food sales growth of 7.8% for the 13 weeks to Dec. 28, with clothing & home sales growth of 0.7%.

NIQ said UK supermarket sales in the four-week period were up 3.2% year on year, versus growth of 3.7% in the previous month.

(Reporting by James Davey; editing by Jason Neely)

Key Takeaways

  • M&S food sales rose 6.8% in December.
  • M&S achieved a record market share of 4.8%.
  • Lidl was the fastest-growing physical retailer.
  • Ocado led online grocery sales with 13.9% growth.
  • M&S shares increased by 31% over the past year.

Frequently Asked Questions

What is the main topic?
The article discusses M&S's strong Christmas food sales and market growth in the UK.
How did M&S perform compared to competitors?
M&S was the second-fastest growing physical retailer, with Lidl leading and Ocado dominating online sales.
What was the market share of M&S?
M&S achieved a record market share of 4.8% during the Christmas period.

Related Articles

More from Finance

Explore more articles in the Finance category