Finance

Hungary business confidence sinks to 50-month-low in January, GKI survey shows

Published by Global Banking & Finance Review

Posted on January 23, 2025

2 min read

· Last updated: January 27, 2026

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Graph illustrating Hungary's business confidence decline - Global Banking & Finance Review
This image depicts a graph showing the decline in Hungarian business confidence as reported by GKI, highlighting challenges in retail and services. The data correlates with the January 2023 survey results emphasizing economic pessimism.
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Hungary's Business Confidence Drops to 50-Month Low in January

BUDAPEST (Reuters) - Hungarian business confidence fell in January to lows last seen during the COVID-19 pandemic, economic think tank GKI said on Thursday, weighed down by deteriorating prospects in retail and services.

The findings of the survey, which focuses mostly on small business expectations, belies the optimism within Prime Minister Viktor Orban's cabinet that Hungary's economy is set for a sharp rebound in 2025 after two years of near-stagnation.

Orban, who faces an election in early 2026, expects Hungary's economy to grow by 3.4% this year compared with the European Commission's 1.8% forecast and GKI's 2.5% projection issued in December, which the think-tank says now looks somewhat optimistic.

GKI's business confidence indicator dropped to -13.9 in January, easing within the margin of error, but still hitting its lowest point since November 2020, as all subcomponents of the index remained in the red, economist Raymund Petz said.

He said the business confidence indicator had been a fairly good predictor of quarterly economic growth in past years and, barring any major upswing in the coming months, it signalled continued weakness for the first quarter.

"These figures indicate that fourth-quarter GDP is likely to be poor, with negligible growth. Barring a rebound in February, a sea change in the first quarter is unlikely," he said.

Consumer sentiment also deteriorated in January, with Hungarians turning more pessimistic about their financial prospects and the outlook for the wider economy over the next 12 months, the survey showed.

Hungary's economy, which is among the most export-reliant in the European Union, is struggling with weak demand in the euro zone, its main trading partner. Any U.S. tariffs on European imports, especially cars, could further crimp growth.

Orban is banking on an economic rebound fuelled by wage and pension rises, increased tax rebates for families, a capital injection for small businesses and a housing stimulus.

However, for the time being, small businesses see no major improvement in their prospects, Petz said, with expectations among retailers gradually deteriorating over recent months.

(Reporting by Gergely Szakacs; Editing by Gareth Jones)

Key Takeaways

  • Hungarian business confidence fell to its lowest since November 2020.
  • GKI survey indicates weak economic prospects in retail and services.
  • Prime Minister Orban expects a 3.4% economic growth in 2023.
  • Consumer sentiment in Hungary also deteriorated in January.
  • Hungary's economy is challenged by weak euro zone demand.

Frequently Asked Questions

What is the main topic?
The article discusses the decline in Hungary's business confidence to a 50-month low, as reported by GKI.
How does this affect Hungary's economy?
The low business confidence suggests continued economic weakness, impacting retail and services sectors.
What are the future economic expectations?
Prime Minister Orban predicts a 3.4% growth, but GKI's survey indicates potential challenges.

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