Finance

Sneaker maker On's co-CEO Marc Maurer to depart

Published by Global Banking & Finance Review

Posted on April 1, 2025

2 min read

· Last updated: January 24, 2026

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On Holding's Co-CEO Marc Maurer to Exit After 12 Years

(Reuters) - Roger Federer-backed On Holding said on Tuesday its co-CEO Marc Maurer has decided to depart after 12 years with the Switzerland-based sportswear company.

On said it will transition to a single-CEO structure, with current co-CEO and Chief Financial Officer Martin Hoffmann taking the helm effective July 1, 2025. Hoffmann would continue as CFO while the company looks for a new finance head.

Maurer will stay in his role until June 30 and will continue to advise the co-founders of the company, David Allemann and Caspar Coppetti, as well as the board until March 2026.

Under Maurer and Hoffmann, On went public in 2021, and its running shoes have become customer favorites, challenging rivals and taking market share from sportswear giants such as Nike and Adidas.

In March, On topped fourth-quarter sales and profit expectations as its brand awareness initiatives helped drive strong holiday demand for its shoes and sportswear offerings.

It has benefited from efforts to expand its product lines at retailers such as Foot Locker and Dick's Sporting Goods, while also doubling down on its own stores to boost sales.

(Reporting by Ananya Mariam Rajesh in Bengaluru; Editing by Vijay Kishore)

Key Takeaways

  • Marc Maurer, co-CEO of On Holding, will depart after 12 years.
  • On Holding will transition to a single-CEO structure.
  • Martin Hoffmann to become sole CEO while remaining CFO.
  • On Holding went public in 2021 under Maurer and Hoffmann.
  • The company has gained market share from Nike and Adidas.

Frequently Asked Questions

What is the main topic?
The main topic is the departure of On Holding's co-CEO Marc Maurer and the transition to a single-CEO structure.
Who will be the new sole CEO?
Martin Hoffmann will become the sole CEO while continuing as CFO.
How has On Holding performed recently?
On Holding topped fourth-quarter sales and profit expectations, gaining market share from major sportswear brands.

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