Finance

T-Mobile forecasts robust 2025 subscriber growth on strong premium plan demand

Published by Global Banking & Finance Review

Posted on January 29, 2025

2 min read

· Last updated: January 27, 2026

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T-Mobile logo with 5G network imagery, representing subscriber growth forecast - Global Banking & Finance Review
This image features the T-Mobile logo alongside visuals of 5G technology, symbolizing the company's strong subscriber growth forecast for 2025 driven by premium plans. It highlights T-Mobile's success in attracting customers amidst rising competition in the telecom industry.
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(Reuters) - T-Mobile forecast stronger-than-expected annual subscriber growth driven by increased demand for its affordable premium 5G plans on Wednesday, boosting its shares 7% in premarket trading.

T-Mobile Anticipates Strong Subscriber Growth Driven by Premium Plans

By Harshita Mary Varghese

(Reuters) -T-Mobile said on Wednesday it expected its wireless subscriber growth this year to exceed Wall Street estimates by more than double, due to strong demand for its premium 5G plans, sending its shares up more than 7% in early trading.

The forecast followed a strong fourth quarter in which the U.S. telecom major posted industry-leading postpaid phone net additions of 903,000, which easily surpassed FactSet estimates of 858,500.

T-Mobile's Go5G Next and Go5G Plus plans have resonated with customers as they bundle high-speed internet with popular services such as Netflix and Apple TV+. Its fourth quarter also benefited from Black Friday deals and the AI-powered iPhone series, which led more customers to upgrade their phones.

The company expects postpaid net customer additions to be between 5.5 million and 6 million in 2025, compared with an estimate of 2.7 million, according to FactSet.

CFO Peter Osvaldik told Reuters that the company's premium plans and holiday promotions enticed customers from rival networks to switch over in the fourth quarter.

T-Mobile continues to see more than 60% of new customers opting for its value-packed top-tier plans, Osvaldik said.

The wireless carrier has also tried to expand its customer base by improving coverage and targeting smaller markets and rural areas. It offers fixed wireless access as an alternative internet solution in regions where fiber optic infrastructure is either sparse or unavailable.

The results cap a strong quarter for U.S. wireless providers, with AT&T and Verizon Communications also topping subscriber addition estimates.

T-Mobile's postpaid phone churn rate, which indicates the percentage of customers who discontinued their services, stood at 0.92% in the reported quarter - slightly higher than the 0.86% seen in the previous quarter.

The company added 428,000 new high-speed internet customers, beating estimates of 402,000, according to Visible Alpha. Its revenue in the fourth quarter was $21.87 billion, above the estimate of $21.31 billion, according to LSEG data.

(Reporting by Harshita Mary Varghese in Bengaluru; Editing by Pooja Desai)

Key Takeaways

  • T-Mobile forecasts exceeding Wall Street subscriber estimates.
  • Strong demand for premium 5G plans drives growth.
  • Postpaid net additions expected to reach 5.5-6 million by 2025.
  • Holiday promotions and premium plans attract new customers.
  • T-Mobile expands coverage in smaller markets and rural areas.

Frequently Asked Questions

What subscriber growth does T-Mobile expect for 2025?
T-Mobile expects postpaid net customer additions to be between 5.5 million and 6 million in 2025, significantly higher than the Wall Street estimate of 2.7 million.
What factors are driving T-Mobile's subscriber growth?
The growth is driven by strong demand for T-Mobile's premium 5G plans, particularly the Go5G Next and Go5G Plus plans, which bundle high-speed internet with popular services.
How did T-Mobile perform in the fourth quarter?
In the fourth quarter, T-Mobile posted industry-leading postpaid phone net additions of 903,000, surpassing FactSet estimates of 858,500.
What is T-Mobile's churn rate for postpaid phones?
T-Mobile's postpaid phone churn rate was 0.92% in the reported quarter, slightly higher than the previous quarter's rate of 0.86%.
How is T-Mobile expanding its customer base?
T-Mobile is expanding its customer base by improving coverage, targeting smaller markets and rural areas, and offering fixed wireless access as an alternative internet solution.

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