Finance

UK's Fuller Smith to tread carefully on price hikes despite rising costs, CEO says

Published by Global Banking & Finance Review

Posted on June 11, 2025

2 min read

· Last updated: January 23, 2026

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UK's Fuller Smith to tread carefully on price hikes despite rising costs, CEO says
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Fuller Smith & Turner to Approach Price Increases with Caution Amid Rising Costs

By Raechel Thankam Job

(Reuters) -British pub chain Fuller, Smith & Turner will take a cautious approach to increasing prices, CEO Simon Emeny said on Wednesday, as the group navigates rising costs from higher taxes and minimum wage hikes.

Companies across the country had flagged an increase in labour costs related to a rise in employers' social security contributions and minimum wages following Finance Minister Rachel Reeves' maiden budget last year.

Reeves, who had also introduced the biggest tax increases in three decades, is set to present a multi-year spending plan later on Wednesday.

Fuller, which operates premium pubs across the UK, expects to incur 8 million pounds ($10.79 million) in additional costs.

"Like everybody in the sector, we have had to raise prices during April to help us navigate this extra cost burden placed on us by the chancellor, but we've kept those as low as possible," Emeny said, adding that the group will be cautious about further price hikes into the year.

Although Fuller did not provide any indication about its expectations for the current fiscal year, which began on March 30, like-for-like sales in the first 10 weeks rose 4.2%, slightly lower than the 4.4% growth seen last year.

For the year ended March 29, the group reported an adjusted pre-tax profit of 27 million pounds, above analysts' estimate of 24.7 million pounds, according to a company poll.

Shares of the company rose as much as 2.2% before reversing course to fall 2.2% as of 1003 GMT.

Peel Hunt analysts said in a note they expect maintaining managed like-for-like sales growth to offset ongoing cost inflation to be the main catalyst for shares in the ongoing fiscal year.

(Reporting by Raechel Thankam Job in Bengaluru; Editing by Shilpi Majumdar)

Key Takeaways

  • Fuller Smith & Turner will cautiously approach price hikes.
  • Rising costs due to taxes and minimum wage increases.
  • Company expects £8 million in additional costs.
  • Like-for-like sales rose 4.2% in the first 10 weeks.
  • Shares initially rose but later fell by 2.2%.

Frequently Asked Questions

What is Fuller Smith & Turner's approach to price hikes?
Fuller Smith & Turner plans to take a cautious approach to increasing prices, according to CEO Simon Emeny, as they navigate rising costs.
What additional costs is Fuller Smith & Turner facing?
The company expects to incur 8 million pounds ($10.79 million) in additional costs due to rising taxes and labour costs.
How did Fuller Smith & Turner perform financially in the last fiscal year?
For the year ended March 29, Fuller Smith & Turner reported an adjusted pre-tax profit of 27 million pounds, which was above analysts' estimate of 24.7 million pounds.
What was the market reaction to Fuller Smith & Turner's shares?
Shares of Fuller Smith & Turner initially rose by 2.2% before reversing course to fall by 2.2% as of 1003 GMT.
What factors are influencing the pricing decisions of UK companies?
Companies in the UK, including Fuller Smith & Turner, are influenced by increased labour costs due to higher social security contributions and minimum wages following new tax policies.

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