Finance

Nike cuts some jobs in technology division

Published by Global Banking & Finance Review

Posted on May 20, 2025

1 min read

· Last updated: January 23, 2026

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Nike cuts some jobs in technology division
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Nike Reduces Jobs in Technology Division Amid Changes

(Reuters) -Sportswear retailer Nike is laying off some of its employees in its technology division, a company representative told Reuters on Monday.

Nike will shift some of that work to third-party vendors, the representative said in an email, adding that the changes were announced last week.

The representative did not specify how many employees were laid off. It is not immediately clear how many people work in Nike's technology division.

Bloomberg News first reported the development earlier on Monday.

The Air Jordan maker in March forecast a steeper drop in fourth-quarter revenue than analysts had expected, striking a cautious tone as it works to rekindle interest among consumers who have defected to trendier rivals.

Earlier this month, Nike CEO Elliott Hill made several changes to the senior leadership team. Hill took the helm in October to lead a turnaround at a company that has lately struggled to design new and innovative shoes.

(Reporting by Chandni Shah in Bengaluru and Nicholas Brown in New York; Editing by Sonia Cheema)

Key Takeaways

  • Nike is laying off employees in its technology division.
  • Some work will be shifted to third-party vendors.
  • The exact number of layoffs was not disclosed.
  • Nike forecasts a drop in fourth-quarter revenue.
  • CEO Elliott Hill has made changes to senior leadership.

Frequently Asked Questions

What is the main topic?
The article discusses Nike's decision to lay off employees in its technology division and shift some work to third-party vendors.
Why is Nike laying off employees?
Nike is restructuring its technology division and shifting some work to third-party vendors as part of its strategic changes.
What other changes is Nike making?
Nike has forecasted a revenue drop and made changes to its senior leadership team under CEO Elliott Hill.

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