Finance

Premier Inn owner Whitbread posts modest UK sales, reaffirms 2025 outlook

Published by Global Banking & Finance Review

Posted on January 16, 2025

1 min read

· Last updated: January 27, 2026

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Whitbread's Premier Inn hotel showcasing UK accommodation sales growth - Global Banking & Finance Review
The image depicts a Premier Inn hotel, symbolizing Whitbread's modest UK accommodation sales increase of 2%. This visual connects to the article discussing sales performance and the 2025 outlook.
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Whitbread's UK Sales Rise Modestly, 2025 Forecast Reaffirmed

(Reuters) -Premier Inn owner Whitbread reported a modest increase in its total accommodation sales in the UK for a six-week period, and reaffirmed its full-year 2025 forecast, supported by strong sales in its German market.

Whitbread reported a 2% rise in total accommodation sales in the UK for the six-week period ended on Jan. 9. In Germany, total accommodation sales rose by 37%, with revenue per available room - an important hospitality metric - climbing 28% for the region.

Despite strong travel demand during the festive season, UK businesses are grappling with uncertainty due to significant payroll tax hikes introduced in finance minister Rachel Reeves' October budget.

(Reporting by Radhika Anilkumar in Bengaluru; Editing by Sherry Jacob-Phillips)

Key Takeaways

  • Whitbread reports 2% rise in UK accommodation sales.
  • German market sees a 37% increase in sales.
  • Revenue per available room in Germany climbs 28%.
  • UK businesses face challenges from payroll tax hikes.
  • Whitbread maintains strong 2025 outlook.

Frequently Asked Questions

What is the main topic?
The article discusses Whitbread's modest UK sales growth and strong performance in Germany, reaffirming its 2025 outlook.
How did Whitbread perform in Germany?
Whitbread saw a 37% increase in total accommodation sales in Germany, with a 28% rise in revenue per available room.
What challenges are UK businesses facing?
UK businesses are dealing with uncertainty due to significant payroll tax hikes introduced in the October budget.

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