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Insurer Aegon to move headquarters to US, rebrand as Transamerica by 2028

Published by Global Banking & Finance Review

Posted on December 10, 2025

2 min read

· Last updated: January 20, 2026

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Dec 10 (Reuters) - Insurer Aegon said on Wednesday it would move its legal domicile and head office to the United States, as it continues to restructure its business with a central focus on U.S.

Aegon to Shift Headquarters to US, Become Transamerica

Dec 10 (Reuters) - ‌Insurer Aegon said on Wednesday it would move its legal domicile and head office ‍to the ‌United States, as it continues to restructure its business with a central focus on U.S. growth.

It ⁠aims to complete the move by January ‌1, 2028, at which time the whole group will be renamed Transamerica Inc, after Aegon's U.S. brand which accounts for about 70% of its operations.

The company has zoomed in on the U.S. ever since the 2023 sale ⁠of its Dutch business to ASR Nederland in a deal which also saw it gain an around 30% stake in ​its domestic peer.

Aegon CEO Lard Friese told Reuters that the ‌company's shares listed on the New York Stock ⁠Exchange were expected to overtake the trading volumes on Euronext Amsterdam, making it the de facto primary listing.

BUYBACK DISAPPOINTS

In a statement published ahead of its investor day, Aegon announced a 400-million-euro ($465 ​million) share buyback for 2026, which will be complemented by yearly dividend increases of more than 5%.

Shares in the company fell around 8% in early morning trading, with J.P.Morgan analysts saying the buyback was "disappointing" in a note to investors.

The group also aims to grow its annual operating result ​and free ‍cash flow by around 5% ​in 2026 and 2027. Its operating capital generation is expected to be flat or grow by up to 5% per year in the same period, it said.

DIVESTMENTS

At the beginning of 2025, Aegon's finance chief Duncan Russel said the group was not in a hurry to sell its ASR stake anytime soon. However, in September it reduced the holding to 24%.

"We will hold stock until such time ⁠as we believe the intrinsic value of the company is properly reflected in stock price or if we can use the capital to ​put to work other opportunities," Friese said in the interview.

The company also said on Wednesday that as part of the U.S. move, it was reviewing its business in Britain, a process that might lead to divestment. The review is expected to be concluded ‌in the first half of 2026.

Friese said a possible sale would not include the UK asset management business.

($1 = 0.8600 euros)

(Reporting by Mateusz Rabiega and Jakob Van Calster in Gdansk, editing by Milla Nissi-Prussak)

Key Takeaways

  • Aegon will move its headquarters to the US by 2028.
  • The company will rebrand as Transamerica Inc.
  • Aegon plans a 400-million-euro share buyback in 2026.
  • The company is reviewing its UK business for possible divestment.
  • Aegon aims for 5% growth in operating results by 2027.

Frequently Asked Questions

What is a share buyback?
A share buyback occurs when a company purchases its own shares from the marketplace, reducing the number of outstanding shares. This can increase the value of remaining shares and return capital to shareholders.
What is a legal domicile?
A legal domicile refers to the jurisdiction where a company is registered and operates. It determines the legal framework and tax obligations the company must adhere to.
What is a dividend?
A dividend is a payment made by a corporation to its shareholders, usually as a distribution of profits. Dividends can be issued in cash or additional shares.

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