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Daimler Truck Q1 unit sales decline on weak North America demand

Published by Global Banking & Finance Review

Posted on April 10, 2026

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· Last updated: April 11, 2026

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Daimler Truck Q1 unit sales decline on weak North America demand
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April 10 (Reuters) - Daimler Truck, one of the world's largest truckmakers, on Friday reported a 9% decline in first-quarter group unit sales, weighed down by a sharp slowdown in North America. The

Daimler Truck Q1 Unit Sales Drop 9% on Weaker North America Demand

First Quarter Sales Performance and Regional Impact

Overall Group Unit Sales Decline

April 10 (Reuters) - Daimler Truck, one of the world's largest truckmakers, on Friday reported a 9% decline in first-quarter group unit sales, weighed down by a sharp slowdown in North America. The company sold 68,849 vehicles in the first three months of 2026, down from 75,758 units a year earlier.

North America Segment Performance

Sales at its Trucks North America business fell 25% to 29,432 units.

Tariff Impact and Company Outlook

In March, CFO Eva Scherer warned that the impact from U.S. tariffs will be significantly higher in 2026, following the introduction of 25% duties by President Donald Trump starting in November last year.

(Reporting by Emanuele Berro and Amir Orusov in Gdansk, Editing by Linda Pasquini)

Key Takeaways

  • Q1 2026 group unit sales declined sharply from 75,758 to 68,849 units (–9%).
  • Trucks North America volumes plunged 25% to 29,432 units, highlighting regional weakness.
  • U.S. tariffs introduced in November are expected to exert additional pressure on North American demand throughout 2026.

Frequently Asked Questions

How much did Daimler Truck's unit sales fall in Q1 2026?
Daimler Truck's unit sales fell by 9% in the first quarter of 2026 compared to the previous year.
What caused the decline in Daimler Truck's North American sales?
The decline was primarily driven by weaker demand in North America and the impact of new U.S. tariffs.
How many vehicles did Daimler Truck sell in Q1 2026?
The company sold 68,849 vehicles in the first three months of 2026.
How are U.S. tariffs expected to affect Daimler Truck's future sales?
U.S. tariffs implemented in late 2025 are expected to have a significantly higher impact on the company's sales in 2026.

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