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UK retail discounter B&M’s interim CFO exits after less than five months in role

Published by Global Banking & Finance Review

Posted on April 10, 2026

2 min read

· Last updated: April 11, 2026

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UK retail discounter B&M’s interim CFO exits after less than five months in role
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April 10 (Reuters) - British discount retailer B&M's interim CFO Helen Cowing has exited the firm after less than 5 months in the role, the company said, and would be replaced by Peter Waterhouse, the

British discount retailer B&M’s interim CFO exits after less than five months in role

B&M Faces Leadership Changes and Ongoing Financial Challenges

By Yamini Kalia

April 10 (Reuters) - B&M's Interim CFO Helen Cowing has left the British discount retailer after less than five months in the job, the company said, in an announcement that sent the shares down as much as 5%.

Background of Helen Cowing’s Appointment

Cowing took on the role in December after an accounting error triggered a profit warning in October last year and the departure of then finance chief Mike Schmidt. 

Immediate Replacement Announced

The retailer said she would be replaced by Financial Controller Peter Waterhouse.

B&M's shares have fallen about 16% since the accounting issue.

Concerning Sequence of Events

Executive Experience and Strategic Plans

Cowing, a seasoned executive with experience in turnaround strategies, was brought to B&M for her ability to step into companies at short notice in interim roles, CEO Tjeerd Jegen had told Reuters at the time of her appointment.

Jegen added that the company needed her to add value straight away as it launched its "Back to B&M Basics" plan to revive growth amid intense competition in Britain's value retail sector.

Profit Warnings and Market Impact

However, in January, B&M issued its second profit warning in three months as it cleared out old stock at steep discounts, boosting sales at the expense of margins.

"The sequence of events seems concerning to us, and suggests risk of further kitchen sinking - we note weak company fundamentals persist," J.P. Morgan analysts said in a note.

B&M did not provide a reason for Cowing's exit.

Search for a Permanent CFO Continues

Peter Waterhouse’s Background

Waterhouse joined B&M in 2013 and has been a key member of its finance team, becoming group financial controller in 2020. He trained and qualified with audit firm PricewaterhouseCoopers before going on to hold senior finance roles at Johnson Service Group and Logica.

Interim Arrangements and Upcoming Results

He will continue in the interim CFO role until a permanent chief financial officer is appointed, the company said.

The company will report its full-year preliminary results on June 3.

(Reporting by Yamini Kalia in Bengaluru; Editing by Nivedita Bhattacharjee and Kate Mayberry)

Key Takeaways

  • Helen Cowing served only briefly—appointed as interim CFO in late 2025 and is already exiting.
  • Peter Waterhouse brings deep institutional finance experience—B&M finance team since 2013, Group Financial Controller since 2020, ICAEW fellow with PhD in Mathematics (people.equilar.com).
  • This is the second finance leadership upheaval at B&M in recent months, following a CFO exit tied to a £7 million accounting error and profit warning (theguardian.com).

References

Frequently Asked Questions

Who has replaced Helen Cowing as B&M's CFO?
Peter Waterhouse, B&M's financial controller, has replaced Helen Cowing as CFO.
How long did Helen Cowing serve as B&M's interim CFO?
Helen Cowing served as B&M's interim CFO for less than five months.
What triggered the recent changes in B&M's finance leadership?
An accounting error and resulting profit warning prompted the recent finance leadership changes at B&M.
How did B&M's shares react to the announcement?
B&M's shares fell 3.8% to 176 pence following the CFO exit announcement.
What is Peter Waterhouse's background at B&M?
Peter Waterhouse joined B&M in 2013, became group financial controller in 2020, and previously worked with PricewaterhouseCoopers, Johnson Service Group, and Logica.

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