March 2 (Reuters) - Elon Musk's Tesla gained market share in France and Norway in February, official data showed, signalling stabilisation in Europe after two straight years of declining sales. In
Tesla regains some market share around Europe in February, a sign of stabilising sales
Tesla's Market Performance in Europe
Recent Market Share Gains
March 2 (Reuters) - Tesla gained market share in key European markets in February, official data showed, signalling some stabilisation on the continent after two straight years of declining sales.
Country-Specific Registration Data
In France, the U.S. electric vehicle maker's registrations, a proxy for sales, rose 55% even as most rivals sold fewer cars in the country than a year ago.
Registrations more than doubled from February 2024 in Portugal. They increased 74% in Spain, 32% in Norway and 14% in Belgium, but fell 45% in the Netherlands, 18% in Denmark and 7% in Italy.
The UK and Germany, Europe's largest car markets, are set to report later in the week.
Context and Challenges
Sales Decline and Competition
Tesla's European sales fell 27% last year amid rising competition, particularly from Chinese EV brands, controversy over Elon Musk's politics and an ageing model lineup.
Product Updates
Last year, Tesla unveiled cheaper versions of its Model Y and Model 3 in the U.S. and Europe, which started to roll out to consumers late last year.
Market Share Trends
Recent Market Share Figures
The company's market share in the European Union, Britain and the European Free Trade Association slid marginally to 0.8% in January from 1% in the same month in 2025.
Historical Market Share Comparison
That remains far below its 1.8% market share in 2025, 2.5% in 2024 and 2.9% in 2023, when its signature Model Y SUV was the world's best-selling model.
Reporting Credits
(Reporting by Alessandro Parodi, Camille Raynaud, Anna Ringstrom, Marie Mannes and Javi West Larrañaga; Editing by Nivedita Bhattacharjee and David Gregorio)
