Finance

UK's Evoke plans to close 200 UK betting shops, Bloomberg News reports

Published by Global Banking & Finance Review

Posted on March 31, 2026

2 min read

· Last updated: April 1, 2026

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March 31 (Reuters) - British betting firm Evoke plans to close about 200 betting shops in UK, following a crackdown on the gambling sector by Chancellor of the Exchequer Rachel Reeves, Bloomberg News

Evoke shuts UK betting shops amid rising costs and tax hikes

Evoke's Response to Economic Pressures and Regulatory Changes

Announcement of Shop Closures

March 31 (Reuters) - British betting group Evoke will shut a number of betting shops from May, the company said, citing rising cost pressures and higher taxes imposed in the government's autumn budget last year.

Extent of Closures

Bloomberg News earlier reported that William Hill owner Evoke plans to close about 200 UK stores after a government crackdown on the gambling sector. Evoke did not immediately confirm the number of closures to Reuters.

Company Statement

"In the face of rising cost pressures we must take action to ensure we can continue to invest in our core retail estate, with the right shops, in the right locations,” a company spokesperson said in a statement.

Financial Impact and Strategic Review

Review of Business Options

The company in December announced that it was reviewing options including a potential sale of the company, after UK tax hikes on online gaming and sports betting forced it to withdraw its medium-term outlook. 

Outlook and Investor Sentiment

The British bookmaker further withheld its 2026 outlook in late January, leaving investors in the dark. 

Share Performance

Shares in the company, which fell more than 63% last year, have risen 54% so far this year.

Reporting Credits

(Reporting by Sri Hari N S in Bengaluru; Editing by Shailesh Kuber and Hugh Lawson)

Key Takeaways

  • Evoke will close about 200 William Hill retail outlets from May amid financial pressure from nearly doubling Remote Gaming Duty to 40 % and raising online sports betting duty to 25 % (covers.com)
  • The tax reforms, effective from April 2026 and April 2027, are expected to raise approximately £1.1 billion annually by 2029‑30, but have led Evoke to withdraw its medium‑term outlook and consider strategic alternatives including a potential sale (yogonet.com)
  • The move may affect up to 1,500 jobs and comes amid broader industry warnings that steep tax increases could prompt closures across the sector and reduce investment in UK sports (covers.com)

References

Frequently Asked Questions

Why is Evoke closing 200 betting shops in the UK?
Evoke is closing about 200 betting shops in response to new tax rises and a regulatory crackdown on the gambling sector.
When will the Evoke betting shop closures begin?
The closures are expected to start from May, following the implementation of new tax measures in April.
Who owns the betting shops affected by the closures?
The shops are owned by Evoke, which is also the owner of William Hill.
How has the UK government's policy impacted Evoke's business strategy?
Recent tax hikes on online gaming and sports betting forced Evoke to review its strategic options and withdraw its medium-term outlook.
Has Evoke commented publicly about the closures?
According to the article, Evoke did not immediately respond to a request for comment.

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