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Paramount Skydance wins Warner Bros; Netflix walks away and its shares jump

Published by Global Banking & Finance Review

Posted on February 27, 2026

5 min read

· Last updated: April 2, 2026

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Paramount Skydance wins Warner Bros; Netflix walks away and its shares jump
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(In paragraph seven, corrects to say Liz Claman works for Fox Business, not Fox News) By Aditya Soni, Akash Sriram and Dawn Chmielewski Feb 26 (Reuters) - Paramount Skydance emerged as the winner in a

Paramount Skydance Secures Warner Bros as Netflix Exits Bidding

(In paragraph seven, corrects to say Liz Claman works for Fox Business, not Fox News)

By Aditya Soni, Akash Sriram and Dawn Chmielewski

Paramount Skydance Triumphs in Acquisition Battle

Feb 26 (Reuters) - Paramount Skydance emerged as the winner in a months-long battle to acquire Warner Bros Discovery, after streaming giant Netflix on Thursday refused to raise its bid for the storied Hollywood studio.

"We've always been disciplined, and at the price required to match Paramount Skydance's latest offer, the deal is no longer financially attractive, so we are declining to match the Paramount Skydance bid," Netflix said in a statement. 

Netflix confirmed to Reuters that it was walking away from bidding for Warner Bros Discovery. The Warner Bros board still has to terminate the Netflix deal and adopt Paramount Skydance's offer.

Paramount's Strategic Moves

"Once our board votes to adopt the Paramount merger agreement, it will create tremendous value for our shareholders," Warner CEO David Zaslav said in a statement. "We are excited about the potential of a combined Paramount Skydance and Warner Bros Discovery and can’t wait to get started working together telling the stories that move the world."

Paramount maintained its dogged pursuit of Warner Bros, launching a hostile campaign to wrest the prize from Netflix. It managed to lure Warner Bros back to the bargaining table last week, with the potential of an increased cash offer for the company.

Earlier in the day, Warner Bros said Paramount's revised $31-a-share offer was superior to Netflix's bid of $27.75 per share for Warner Bros' streaming and studio assets.

Netflix's Withdrawal and Market Reaction

A Netflix adviser, speaking on condition of anonymity, said they had recommended the streaming service should bow out of the bidding because the deal no longer made economic sense. Netflix co-CEO Ted Sarandos hinted that the streaming giant would not substantially raise its offer in a February 20 interview with Fox Business' Liz Claman, where he emphasized that Netflix has been "very disciplined buyers."

The adviser said Netflix was bidding against a billionaire who signaled a willingness to pay a price for Warner Bros that Netflix viewed as irrational.

"There's no point in playing chicken with someone who won't turn the wheel," said the source, referring to billionaire Larry Ellison, co-founder, executive chairman and chief technology officer of Oracle and father of Paramount CEO David Ellison.

Netflix shares jumped more than 10% after it declined to raise its offer.

Regulatory Challenges and Political Implications

REGULATORY CONCERNS

Paramount's merger with Warner Bros would unite two major Hollywood studios, two streaming platforms (HBO Max and Paramount+) and two news operations (CNN and CBS). 

The Ellisons have ties to President Donald Trump. Still, the bid is likely to face antitrust scrutiny in Washington, foreign countries and U.S. states including California.

"Approval from federal regulators seems likely given the political environment; however, we think it is very likely that some state regulators - most notably, California Attorney General Rob Bonta - could attempt to challenge the deal. We think there is potential for European regulators to have a say as well," TD Cowen analysts said in a note.

Bonta, a Democrat, said late on Thursday that this is not a done deal. "These two Hollywood titans have not cleared regulatory scrutiny — the California Department of Justice has an open investigation, and we intend to be vigorous in our review," he added.

States have the power to sue to block deals, though the DOJ has the most resources to do so.

Democratic Senators Elizabeth Warren, Bernie Sanders and Richard Blumenthal have worried approval of the deal could be tainted by political favoritism.

Financial Commitments and Investor Reactions

In its revised bid, Paramount raised the termination fee it would pay should the deal fail to gain regulatory approval to $7 billion from $5.8 billion. It also agreed to cover the $2.8 billion fee Warner Bros would owe Netflix for walking away from the merger agreement.

The Ellison Trust is committing $45.7 billion in equity, up from $43.6 billion previously, backed by Larry Ellison, who also agreed to provide additional funds needed to satisfy Paramount's bank solvency requirements, the firm said.

Bank of America Merrill Lynch, Citi and Apollo are providing $57.5 billion in debt financing, increased from an earlier $54 billion commitment.

Activist investor Ancora Holdings, which owns a small stake in Warner Bros and had stepped up pressure on the HBO owner to engage more with Paramount, welcomed the latest offer.

"Netflix's decision to not raise its offer of $27.75, less likely net debt adjustments, has paved the way for shareholders to receive meaningfully more cash and a truly viable path to government approvals," Ancora said in a statement. "This is a win-win for shareholders and the industry.”

(Reporting by Aditya Soni, Akash Sriram, Jaspreet Singh and Sneha S K in Bengaluru and Dawn Chmielewski in Los Angeles; Editing by Shinjini Ganguli and David Gregorio)

Key Takeaways

  • Deal dynamics: Paramount Skydance’s revised $31/share offer was deemed superior to Netflix’s $27.75/share bid for WBD’s studio/streaming assets, triggering Netflix’s decision not to match and clearing Paramount’s path (pending board action). (barrons.com)
  • Market read-through: Netflix shares jumped (reported ~10%+) as investors interpreted the exit as avoiding an overpay/leveraged risk and reaffirming capital discipline. (barrons.com)
  • Regulatory overhang: A Paramount–WBD combination would consolidate major studios, streaming brands and news assets and is likely to face multi-jurisdiction scrutiny; California AG Rob Bonta said the state is taking a “very close look” and will pursue a full review. (theguardian.com)

References

Frequently Asked Questions

Why did Netflix walk away from bidding for Warner Bros Discovery?
Netflix said it remained disciplined and that matching Paramount Skydance’s latest offer would make the deal no longer financially attractive.
What were the competing bid prices mentioned for Warner Bros Discovery assets?
Warner Bros said Paramount’s revised offer was $31 a share, compared with Netflix’s bid of $27.75 per share for Warner Bros’ streaming and studio assets.
What steps remain before Paramount Skydance’s deal can proceed?
The Warner Bros board still has to terminate the Netflix deal and adopt Paramount Skydance’s offer.
What regulatory concerns were raised about a Paramount-Warner merger?
The deal would combine major studios, streaming platforms (HBO Max and Paramount+) and news operations (CNN and CBS), and it is likely to face antitrust scrutiny from federal, state and possibly European regulators.
What changes did Paramount make in its revised bid related to deal breakup costs?
Paramount raised the termination fee to $7 billion from $5.8 billion if the deal fails to gain regulatory approval and agreed to cover the $2.8 billion fee Warner Bros would owe Netflix for walking away.

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