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EssilorLuxottica CEO confident in share price recovery over time

Published by Global Banking & Finance Review

Posted on April 28, 2026

2 min read

· Last updated: April 28, 2026

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EssilorLuxottica CEO confident in share price recovery over time
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EssilorLuxottica CEO confident in share price recovery over time

EssilorLuxottica’s Strategy and Market Challenges

By Elisa Anzolin

Current Share Price Pressures

PARIS, April 28 (Reuters) - The head of EssilorLuxottica expressed confidence on Tuesday that shares in the Franco-Italian eyewear group can recover the ground lost due to U.S. tariffs, a weaker dollar, military conflicts and competition on smart eyeglasses.

Impact of Medtech Transformation

Speaking at the company's annual general meeting, CEO Francesco Milleri said the shares had also been suffering from an ongoing push into the medtech sector, which he described as a necessary transformation for the group.

"We were too big to remain framed in this small market," he said, referring to traditional spectacle frames and lenses.

Once completed, the medtech transformation will bear fruit, supporting a recovery in the share price, he added.

Financial Impact and Market Response

U.S. Tariffs and Financial Performance

Finance chief Stefano Grassi told the meeting that the impact from U.S. tariffs last year amounted to 300 million euros ($351 million).

Share Price Decline and Investor Sentiment

EssilorLuxottica shares have lost over 40% of their value since hitting a record high in November on investor enthusiasm for its AI-powered Ray-Ban Meta glasses.

Since then, investors have been fretting about growing competition in the category limiting EssilorLuxottica's first-mover advantage.

CEO’s Reassurance on Competition

Milleri played down the concerns, saying "a few big players have made product announcements generating buzz, but we haven't seen any real competing products on the market so far".

Smart Eyewear Collaboration and Future Outlook

Partnership with Meta Platforms

EssilorLuxottica has been working with Meta Platforms since 2019 to develop smart eyewear, producing successive generations of Ray-Ban-branded glasses that integrate cameras, audio and artificial-intelligence features.

Long-Term Share Price Recovery

"We are really pushing to go back to the (price) position that we deserve ... but, at the same time, it will take some time to achieve that", Milleri said.

($1 = 0.8551 euros)

(Reporting by Elisa Anzolin. Editing by Valentina Za and Mark Potter)

Key Takeaways

  • Shares down more than 30% from November high amid macro headwinds and smart‑glasses competition; CEO expects recovery over time as transformation pays off (wtaq.com).
  • Smart‑glasses push—while initially growth‑boosting—has pressured margins (adjusted at ~16% vs a 19‑20% target), with competition rising from Apple, Google and others (wtaq.com).
  • EssilorLuxottica has sold over 7 million Ray‑Ban and Oakley AI frames in 2025 and is planning to scale production, possibly doubling output to 20M units amid strong demand (bloomberg.com).

References

Frequently Asked Questions

Why have EssilorLuxottica shares declined recently?
EssilorLuxottica shares have dropped due to U.S. tariffs, dollar weakness, military conflicts, and competition in smart eyewear.
What is EssilorLuxottica's strategy for recovery?
The company is focusing on a transformation into the medtech sector, which CEO Milleri believes will support share price recovery over time.
How is EssilorLuxottica addressing competition in smart eyeglasses?
CEO Francesco Milleri noted that, despite announcements from competitors, no real rival products have entered the market yet.
What role do Ray-Ban Meta glasses play for EssilorLuxottica?
Ray-Ban Meta glasses, developed with Meta Platforms, were initially a major driver for the stock, showcasing integration of AI and smart features.
When does the CEO expect share price recovery to happen?
Francesco Milleri said returning to the previous share price level will take some time, but he remains confident in eventual recovery.

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