Advertising

Image for White Bullet data shows huge uptick in compliance in countries it monitors as it helps clients avoid costly fines
Technology

White Bullet data shows huge uptick in compliance in countries it monitors as it helps clients avoid costly fines

The cyber safety company has driven an enormous uptick in compliance, preventing ads from appearing...

14th June, 2022

Image for Cavai and Azerion deliver industry first with conversational in-stream video
Top Stories

Cavai and Azerion deliver industry first with conversational in-stream video

Azerion and Cavai continue to build on their longstanding global partnership to deliver world-first...

14th June, 2022

Image for Passendo appoints Harry Charalambous as Head of Demand & International Growth
Top Stories

Passendo appoints Harry Charalambous as Head of Demand & International Growth

The latest appointment follows a spate of new hires at the Copenhagen-based in-email advertising dis...

9th June, 2022

Image for GumGum Announces Industry First Contextual Partnership with Tumblr
Top Stories

GumGum Announces Industry First Contextual Partnership with Tumblr

Tumblr becomes the first social platform to leverage Verity™, the only contextual solution with MRC...

9th June, 2022

Image for Havas Media Group Partners with Lumen Research to Measure and Optimise Attention at Global Scale
Top Stories

Havas Media Group Partners with Lumen Research to Measure and Optimise Attention at Global Scale

New data-driven capability equips brands with the resources to identify meaningful, attention-comman...

1st June, 2022

Image for GumGum and Invincible Entertainment announce partnership on new CTV ad integration
Top Stories

GumGum and Invincible Entertainment announce partnership on new CTV ad integration

London, UK – May 26th, 2022 – GumGum, a contextual-first global digital advertising platform, announ...

26th May, 2022

Image for Exit Bee hires Neil Stewart as Business Development Director as its client roster grows
Top Stories

Exit Bee hires Neil Stewart as Business Development Director as its client roster grows

The next-generation ad company gears up to help even more agencies, brands and publishers enhance pe...

19th May, 2022

Image for GumGum Joins Global Alliance for Responsible Media (GARM) Providing Contextual, Brand Safety and Suitability Expertise to Industry Standardisation Efforts
Top Stories

GumGum Joins Global Alliance for Responsible Media (GARM) Providing Contextual, Brand Safety and Suitability Expertise to Industry Standardisation Efforts

London, UK, May 12th, 2022 — GumGum, a contextual-first global digital advertising platform, today a...

12th May, 2022

Image for Eye-tracking study confirms that high impact formats outperform standard display
Business

Eye-tracking study confirms that high impact formats outperform standard display

High impact formats drive up to 72x more attention than standard display, as report confirms the imp...

9th May, 2022

Image for TAG OUTREACH PROMPTED REDUCTION IN AD SPEND BY MOST BRANDS ADVERTISING ON EUROPEAN PIRATE SITES
Business

TAG OUTREACH PROMPTED REDUCTION IN AD SPEND BY MOST BRANDS ADVERTISING ON EUROPEAN PIRATE SITES

79% of European Advertisers Reduced Ad Impressions on Pirate Sites Following Communication by TAG’s...

26th April, 2022

Image for How Appointed Representative networks could be vulnerable to a lead-gen blindspot
Finance

How Appointed Representative networks could be vulnerable to a lead-gen blindspot

By Thomas Brett, Head of Mortgage and Lending at Contact State, Recent changes to the upcoming Onlin...

12th April, 2022

Image for Passendo powers up with raft of new board members
Business

Passendo powers up with raft of new board members

The announcement comes as the Copenhagen-based in-email advertising disruptor readies itself for an...

12th April, 2022