Top Stories
Adverty launches industry-first streaming video technology for In-Play™ ads in partnership with SeenThis
Adaptive streaming video advertising from the partnership between SeenThis and Adverty brings innova...
14th July, 2022
Advertising
Top Stories
Playground xyz shines a light on the nuanced interplay between context, creativity and attention for advertisers in new study
The leader in the attention space uncovers the dynamic relationship between creative, context and at...
12th July, 2022
Top Stories
Passendo partners with leading media company, audienzz, to revolutionise its ad offer in a portfolio of over 70 premium newsletters
Passendo enables real-time sponsored ad serving and improved relevance with its innovative product f...
5th July, 2022
Top Stories
Adverty’s Multi-patented and Industry-leading In-game Viewability Technology BrainImpression™ Now Available Within Oracle Moat
Leading in-game advertising specialist Adverty AB (publ), today announced a collaboration with Oracl...
5th July, 2022
Top Stories
France next on the map for adtech vendor Adnami following the signing of new partnerships with Ad4Good and TF1
London, UK, 28th June, 2022: It’s been a busy start to the year for adtech vendor, Adnami, which tod...
28th June, 2022
Technology
White Bullet partners with Horizon Media to stem the flow of ads to pirate publishers
The cyber safety and intellectual property protection company will help the nation’s leading media a...
28th June, 2022
Business
Passendo signs new strategic partnerships as it continues growth trajectory, entering the Italian and German markets
The news follows investment of €2.3m in late 2021 and a raft of new hires in H1, with more to follow...
28th June, 2022
Top Stories
Teads partners with Lumen Research to offer attention measurement to clients globally
This pioneering partnership breaks new ground by offering native reporting of all-important attentio...
23rd June, 2022
Business
Playground xyz appoints new team members as it solidifies its position as a leader in the attention space
Playground xyz’s latest hires reflect burgeoning interest in its ground-breaking technology as marke...
23rd June, 2022
Top Stories
Delta, Kellogg join IBM pledge to fight bias in online ad targeting
By Paresh Dave OAKLAND, Calif. (Reuters) – Delta Air Lines Inc, Kellogg Co and several big ad agenci...
20th June, 2022
Top Stories
Adnami welcomes Svenja Damzog as Publisher Director DACH to lead continued expansion in the region
The ad tech company’s latest hire brings extensive experience and a valuable network as Adnami conti...
17th June, 2022
Top Stories
GumGum and Frameplay Partner to Deliver Contextually Relevant, Intrinsic In-Game Advertisements
Joint solution allows advertisers to amplify brand messages across premium gaming content creating a...
14th June, 2022