Advertising

Image for Frameplay Announces New Attention Metric in Video Game Environments, Validated in Partnership with dentsu’s Attention Economy Team by First-to-Market Studies
Business

Frameplay Announces New Attention Metric in Video Game Environments, Validated in Partnership with dentsu’s Attention Economy Team by First-to-Market Studies

SAN FRANCISCO – April 5, 2022 – Frameplay, the global leader in enabling intrinsic in-game advertisi...

5th April, 2022

Image for UK to ban celebrities popular with under-18s from gambling ads
Top Stories

UK to ban celebrities popular with under-18s from gambling ads

By Muvija M LONDON (Reuters) – Gambling advertisements in Britain featuring celebrities, sports peop...

5th April, 2022

Image for Adverty appoints Jonas Söderqvist as CEO as brands wakes up to the power of in-game advertising
Top Stories

Adverty appoints Jonas Söderqvist as CEO as brands wakes up to the power of in-game advertising

London, UK, 5th April: Adverty AB (publ), the leading in-game advertising specialist, has appointed...

4th April, 2022

Image for Adnami continues its European expansion by introducing new partnership with largest pan-European online car market AutoScout24
Business

Adnami continues its European expansion by introducing new partnership with largest pan-European online car market AutoScout24

London, UK, 28th March 2022: Ad-tech company today announced its new partnership with AutoScout24, t...

30th March, 2022

Image for GumGum Powers into Europe as New Research Shows Consumers Reject Behavioural Ads
Business

GumGum Powers into Europe as New Research Shows Consumers Reject Behavioural Ads

Survey reveals over three quarters of UK consumers indicated they are more comfortable seeing online...

28th March, 2022

Image for multilocal underlines storming growth with hiring drive
Top Stories

multilocal underlines storming growth with hiring drive

Ad curation specialist unveils new website, key partnerships and aims to double size of team in next...

23rd March, 2022

Image for impact.com acquires Pressboard, providing publishers with a best-in-class platform for branded content as digital advertising is deprioritised
Business

impact.com acquires Pressboard, providing publishers with a best-in-class platform for branded content as digital advertising is deprioritised

Acquisition equips publishers with robust tools that help address consumers’ changing attitudes towa...

15th March, 2022

Image for Adverty releases Unity SDK 4.0, with 2D games support and a refreshed suite of high-quality ad assets for the ultimate in-game advertising experience
Business

Adverty releases Unity SDK 4.0, with 2D games support and a refreshed suite of high-quality ad assets for the ultimate in-game advertising experience

Adverty AB (publ) today announces the release of its SDK 4.0, with support for both 3D and 2D games,...

24th February, 2022

Image for White Bullet’s collaboration with Poland’s Sygnał Association makes a significant dent in ad-funded piracy in this key European market
Business

White Bullet’s collaboration with Poland’s Sygnał Association makes a significant dent in ad-funded piracy in this key European market

White Bullet’s latest report for Sygnał shows clear and significant reductions in ad-funded piracy t...

24th February, 2022

Image for Cavai, global leader in conversational Advertising, announces innovative launch of conversational video to maximise engagement and impact
Top Stories

Cavai, global leader in conversational Advertising, announces innovative launch of conversational video to maximise engagement and impact

The unique format combines the power of moving images with the interactivity of one-to-one dialogue...

8th February, 2022

Image for Meta exec pitches metaverse business to advertisers
Top Stories

Meta exec pitches metaverse business to advertisers

By Elizabeth Culliford (Reuters) – The metaverse will open up more ways for businesses to make money...

8th February, 2022

Image for [PDF] Retail Media Network Market to Witness Remarkable Growth by 2025
Research Reports

[PDF] Retail Media Network Market to Witness Remarkable Growth by 2025

United States/WA: Market Will Boom In Near Future Report Pages:[130 Pages]  Retаil mediа netwоrk аre...

14th September, 2021