Advertising

Image for Adnami outlines new metrics for the measurement of attention in high impact advertising
Business

Adnami outlines new metrics for the measurement of attention in high impact advertising

Adnami’s Attention Score enables advertisers to plan, optimise and measure attention on high impact...

8th June, 2023

Image for Domino’s Completes First Contextual and Attention-Powered Campaign with GumGum and Playground xyz
Business

Domino’s Completes First Contextual and Attention-Powered Campaign with GumGum and Playground xyz

Domino’s Completes First Contextual and Attention-Powered Campaign with GumGum and Playground xyz Lo...

24th May, 2023

Image for PubMatic Partners with SeenThis
Technology

PubMatic Partners with SeenThis

PubMatic has agreed a new partnership with adaptive streaming specialist, SeenThis to deliver high-q...

19th May, 2023

Image for GumGum’s Accredited Contextual Solution, Verity™, Selected As Newest Contextual Vendor by MediaMath
Business

GumGum’s Accredited Contextual Solution, Verity™, Selected As Newest Contextual Vendor by MediaMath

GumGum’s Accredited Contextual Solution, Verity™, Selected As Newest Contextual Vendor by MediaMath...

16th May, 2023

Image for Coca-Cola Digital Ad Campaigns Use SeenThis Streaming Technology to Avoid Excessive Carbon Footprint
Technology

Coca-Cola Digital Ad Campaigns Use SeenThis Streaming Technology to Avoid Excessive Carbon Footprint

Coca-Cola Digital Ad Campaigns Use SeenThis Streaming Technology to Avoid Excessive Carbon Footprint...

4th May, 2023

Image for Lumen registers increased views and more positive response to Ads using SeenThis Technology
Technology

Lumen registers increased views and more positive response to Ads using SeenThis Technology

Lumen registers increased views and more positive response to Ads using SeenThis Technology Study fi...

26th April, 2023

Image for Lumen Research and TVision Announce Global Partnership for Advanced Attention-First Measurement and Media Buying
Top Stories

Lumen Research and TVision Announce Global Partnership for Advanced Attention-First Measurement and Media Buying

LONDON, Wednesday 19th April: Lumen Research, the global attention technology company, recently anno...

19th April, 2023

Image for InMobi and Coca-Cola Win MMA SMARTIES South Africa Award for Beat Can Campaign
Business

InMobi and Coca-Cola Win MMA SMARTIES South Africa Award for Beat Can Campaign

InMobi, a leading provider of mobile marketing and monetization technologies, has been awarded a sil...

11th April, 2023

Image for Banks need not be scared to use humour in ads. It might just help them
Banking

Banks need not be scared to use humour in ads. It might just help them

Matt Charlton, CEO, Brothers & Sisters Money is a deeply serious business these days, isn’t it? Or c...

6th April, 2023

Image for Adnami signs agreements with Schibsted and Amedia to deliver high impact ads with unparalleled reach across the Nordics
Top Stories

Adnami signs agreements with Schibsted and Amedia to deliver high impact ads with unparalleled reach across the Nordics

Adnami’s partnership with the largest media group in the Nordics follows hot on the heels of new app...

16th March, 2023

Image for GumGum Announces Industry’s First 100% Brand Safe Ad Exchange
Top Stories

GumGum Announces Industry’s First 100% Brand Safe Ad Exchange

Contextual leader enhances ad exchange to incorporate accredited brand safety solution on every impr...

16th March, 2023

Image for National CineMedia releases first cinema attention measurement study, conducted by Lumen in collaboration with dentsu
Top Stories

National CineMedia releases first cinema attention measurement study, conducted by Lumen in collaboration with dentsu

Study finds cinema is number-one media platform for attention when measured against any other video...

15th March, 2023