Advertising

Image for Playground xyz Partners with Publicis Groupe APAC to Enable Brands to Capitalise on the Power of Attention Signals
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Playground xyz Partners with Publicis Groupe APAC to Enable Brands to Capitalise on the Power of Attention Signals

Publicis Groupe APAC will roll out attention-based approaches across their clients’ digital ad campa...

29th November, 2022

Image for Exit Bee appoints Victoria Pindar as UK VP of Sales
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Exit Bee appoints Victoria Pindar as UK VP of Sales

The leader in micro-moment advertising continues on its growth trajectory with another senior hire L...

29th November, 2022

Image for AIDEM Announces Global Availability of DSP and Platform-Wide Partnership with FouAnalytics
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AIDEM Announces Global Availability of DSP and Platform-Wide Partnership with FouAnalytics

Groundbreaking ad tech company continues on its mission to help advertisers optimise campaigns, redu...

29th November, 2022

Image for Hershey Says “Game On!” As Intrinsic In-Game Ad Campaign Doubles Industry Standard for Mobile Ad Recall and Boosts Brand Likeness
Business

Hershey Says “Game On!” As Intrinsic In-Game Ad Campaign Doubles Industry Standard for Mobile Ad Recall and Boosts Brand Likeness

Hershey’s OH HENRY! candy bar exceeds goals during an intrinsic in-game advertising campaign with Gu...

15th November, 2022

Image for Playground xyz Hires Top Consumer Neuroscientist, Dr. Shannon Bosshard
Business

Playground xyz Hires Top Consumer Neuroscientist, Dr. Shannon Bosshard

PXYZ invests further into proving relationship between attention and brand outcomes London, UK – 15t...

15th November, 2022

Image for Lumen Research and Avocet combine forces to drive a new category in attention
Business

Lumen Research and Avocet combine forces to drive a new category in attention

The two companies merge to become Lumen, with FirstPartyCapital leading a £3M funding round to drive...

15th November, 2022

Image for Sandip Ray Joins VeraViews as Publishing Director
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Sandip Ray Joins VeraViews as Publishing Director

London, UK – 10th November 2022: VeraViews, the advertising technology platform built to deliver tra...

10th November, 2022

Image for Factbox-Advertisers react to Twitter’s new ownership
Business

Factbox-Advertisers react to Twitter’s new ownership

(Reuters) – Advertisers are grappling with Twitter’s new ownership under Tesla boss Elon Musk, who o...

8th November, 2022

Image for GumGum to integrate advanced attention measurement across all contextual campaigns
Business

GumGum to integrate advanced attention measurement across all contextual campaigns

Playground xyz’s advanced attention technology and intelligence enables GumGum to optimise campaigns...

8th November, 2022

Image for Adverty and Apex Mobile Media announce partnership to offer In-Play gaming inventory in Canada
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Adverty and Apex Mobile Media announce partnership to offer In-Play gaming inventory in Canada

Apex Mobile Media will act as a reseller partner, representing Adverty’s ground-breaking in-game ad...

27th October, 2022

Image for YouTube expands audio and podcast advertising for brands
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YouTube expands audio and podcast advertising for brands

By Sheila Dang (Reuters) – Alphabet Inc’s YouTube will expand ways for advertisers to reach music an...

18th October, 2022

Image for Gamers Spend Twice As Long Viewing Intrinsic In-Game Ads Compared To Other Digital Channels, Reveals New Research From Lumen and Anzu
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Gamers Spend Twice As Long Viewing Intrinsic In-Game Ads Compared To Other Digital Channels, Reveals New Research From Lumen and Anzu

New research shows in-game ad campaigns drive extremely high levels of attention, with players viewi...

13th October, 2022