digital marketing

Image for Emerging Trends of OpenGPT and AI’s use in Digital Marketing Services
Business

Emerging Trends of OpenGPT and AI’s use in Digital Marketing Services

Digital marketing is always evolving. Keeping up with the latest trends can be a challenge. One of t...

6th February, 2023

Image for National World launches new ad manager platform, powered by DanAds, empowering businesses to take control of their advertising
Technology

National World launches new ad manager platform, powered by DanAds, empowering businesses to take control of their advertising

National World, a leading UK media company, announced today the launch of its self-serve advertising...

26th January, 2023

Image for VeraViews Welcomes Hoopla Digital as a Demand Partner
Business

VeraViews Welcomes Hoopla Digital as a Demand Partner

VeraViews responds to increasing demand as it continues to increase trust and value across the media...

26th January, 2023

Image for Here’s what Twitter lost in advertising revenue in final months of 2022
Top Stories

Here’s what Twitter lost in advertising revenue in final months of 2022

By Jessica DiNapoli and Richa Naidu NEW YORK/LONDON (Reuters) – Top advertisers on Twitter slashed t...

20th January, 2023

Image for David Murray joins VeraViews as Demand Director
Top Stories

David Murray joins VeraViews as Demand Director

The experienced commercial operator will help VeraViews in its mission to increase trust and value a...

18th January, 2023

Image for Adnami appoints Jeetesh Luhar as International Sales Director
Top Stories

Adnami appoints Jeetesh Luhar as International Sales Director

Jeetesh joins as Adnami doubles down on growth; moving to scale up mode in the UK and beyond Ad tech...

6th December, 2022

Image for Leading US Brand Johnsonville Announces Results of First Intrinsic In-Game Ad Campaign with GumGum and Frameplay
Top Stories

Leading US Brand Johnsonville Announces Results of First Intrinsic In-Game Ad Campaign with GumGum and Frameplay

Ground-breaking campaign quadruples industry standards for ad recall and purchase intent GumGum, a c...

30th November, 2022

Image for Playground xyz Partners with Publicis Groupe APAC to Enable Brands to Capitalise on the Power of Attention Signals
Top Stories

Playground xyz Partners with Publicis Groupe APAC to Enable Brands to Capitalise on the Power of Attention Signals

Publicis Groupe APAC will roll out attention-based approaches across their clients’ digital ad campa...

29th November, 2022

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Business

USING CONTENT TO OVERCOME THE COST OF SEARCH MARKETING

By Garry Hamilton, Chief Growth Officer and Founder of Equator Given the fact Google is one of only...

16th November, 2022

Image for Hershey Says “Game On!” As Intrinsic In-Game Ad Campaign Doubles Industry Standard for Mobile Ad Recall and Boosts Brand Likeness
Business

Hershey Says “Game On!” As Intrinsic In-Game Ad Campaign Doubles Industry Standard for Mobile Ad Recall and Boosts Brand Likeness

Hershey’s OH HENRY! candy bar exceeds goals during an intrinsic in-game advertising campaign with Gu...

15th November, 2022

Image for Playground xyz Hires Top Consumer Neuroscientist, Dr. Shannon Bosshard
Business

Playground xyz Hires Top Consumer Neuroscientist, Dr. Shannon Bosshard

PXYZ invests further into proving relationship between attention and brand outcomes London, UK – 15t...

15th November, 2022

Image for Promote.io launches nano-influencer marketplace platform to revolutionise social media marketing
Business

Promote.io launches nano-influencer marketplace platform to revolutionise social media marketing

Promote.io, the online marketplace for nano influencers and brands to connect, is pleased to announc...

14th November, 2022