Top Stories
L’Oréal denies report saying it suspended Twitter ad spending
(Reuters) -Cosmetics maker L’Oréal SA said it had not suspended advertising spending on Twitter, den...
3rd November, 2022
digital marketing
Business
Bubbl announces launch of Bubbl Lite to serve the SME market
The launch of the self-serve product follows a significant funding round at the hyperpersonal mobile...
25th October, 2022
Top Stories
Digital ad market shows ‘signs of life’ but economy clouds 2023 outlook
By Sheila Dang and Katie Paul (Reuters) – When Snap Inc kicks off the third-quarter earnings season...
19th October, 2022
Top Stories
YouTube expands audio and podcast advertising for brands
By Sheila Dang (Reuters) – Alphabet Inc’s YouTube will expand ways for advertisers to reach music an...
18th October, 2022
Top Stories
Netflix ad-supported plan to launch in November at $7 a month
By Dawn Chmielewski and Lisa Richwine LOS ANGELES (Reuters) -Netflix Inc said on Thursday it will in...
14th October, 2022
Top Stories
Gamers Spend Twice As Long Viewing Intrinsic In-Game Ads Compared To Other Digital Channels, Reveals New Research From Lumen and Anzu
New research shows in-game ad campaigns drive extremely high levels of attention, with players viewi...
13th October, 2022
Top Stories
YouTube in challenge to TikTok to give Shorts creators 45% of ad sales
By Dawn Chmielewski and Paresh Dave LOS ANGELES (Reuters) -YouTube unveiled a new way for creators t...
20th September, 2022
Business
Building Effective Leaders In Digital Marketing
By Amanda Walls, Founder and Director of Cedarwood Digital The digital marketing industry has boomed...
16th September, 2022
Business
How China became big business for Twitter, from blocking to blue checks
By Fanny Potkin, Eduardo Baptista and Tony Munroe SINGAPORE/BEIJING (Reuters) -Even as China bars 1....
13th September, 2022
Top Stories
New Partnership Between TVision and Lumen Research Brings Cross-Platform Attention Metrics to Brands in the UK and US
Sponsored Feature Presented by Lumen In conjunction with Lumen, TVision set to expand its panel to t...
8th September, 2022
Top Stories
SAP boosts brand awareness using GumGum’s high impact ad formats and VerityTM, GumGum’s advanced contextual targeting solution
Sponsored Feature Presented by GumGum London, UK, 6th September 2022: GumGum, a contextual-first glo...
6th September, 2022
Business
New Research from impact.com Shows Shifting Power Dynamic that Puts Influencers at the Centre of the Brand-Consumer Relationship
Sponsored Feature Presented by impact impact.com, in partnership with WARC, examines how the pandemi...
23rd August, 2022