Top Stories
Adverty and Yazle announce exclusive in-game ad partnership in MENA region
Sponsored Feature Presented by Adverty Adverty, the leading in-game advertising provider and multi-p...
18th August, 2022
digital marketing
Business
Cavai and MediaMath announce global partnership to deliver conversational advertising programmatically
Sponsored Feature Presented by Cavai The integration will enable conversational programmatic buys at...
2nd August, 2022
Top Stories
Adverty and Drive Ahead! developer Dodreams announce exclusive in-game ad partnership
Sponsored Feature Presented by Adverty Adverty, the leading in-game advertising provider and multi-p...
28th July, 2022
Top Stories
Google results avoid disaster, with search ads topping Wall Street targets
By Paresh Dave and Nivedita Balu (Reuters) -Google parent Alphabet Inc on Tuesday posted quarterly s...
26th July, 2022
Top Stories
Lumen’s latest report shows astonishing levels of attention achieved by in-game advertising
Sponsored Feature Presented by Lumen The report reveals an average viewing time of 22 seconds for Di...
26th July, 2022
Top Stories
Twitter blames Musk, weak ad market for drop in revenue
By Sheila Dang and Nivedita Balu (Reuters) -Twitter Inc on Friday blamed its ongoing battle to close...
22nd July, 2022
Top Stories
GumGum and JW Player Partner to Integrate Viewability and Advanced Contextual Capabilities
JW Player’s proprietary viewability technology will now be backed by GumGum’s MRC-accredited context...
19th July, 2022
Technology
The growth in click fraud and the telling signs to look out for when running ad campaigns
By Stewart Boutcher, CTO and Data Lead at Beacon Click fraud – the practice of repeatedly clicking o...
12th July, 2022
Top Stories
Passendo partners with leading media company, audienzz, to revolutionise its ad offer in a portfolio of over 70 premium newsletters
Passendo enables real-time sponsored ad serving and improved relevance with its innovative product f...
5th July, 2022
Technology
Measurement in the privacy age
By Simon Wardropper, CEO at Realtime Media The digital ads landscape has shifted significantly over...
1st July, 2022
Business
Passendo signs new strategic partnerships as it continues growth trajectory, entering the Italian and German markets
The news follows investment of €2.3m in late 2021 and a raft of new hires in H1, with more to follow...
28th June, 2022
Business
Playground xyz appoints new team members as it solidifies its position as a leader in the attention space
Playground xyz’s latest hires reflect burgeoning interest in its ground-breaking technology as marke...
23rd June, 2022