Technology

Perplexity AI in funding talks to more than double valuation to $8 billion, WSJ reports

Published by Uma Rajagopal

Posted on October 21, 2024

1 min read

· Last updated: January 29, 2026

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Perplexity AI logo with a backdrop of technology and finance concepts - Global Banking & Finance Review
This image features the Perplexity AI logo, symbolizing the company's ambition to raise $500 million and enhance its valuation to $8 billion as reported in the Wall Street Journal.
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(Reuters) -Jeff Bezos-backed Perplexity AI has begun fundraising talks in which it is looking to more than double its valuation to $8 billion or more, the Wall Street Journal reported on Sunday. Perplexity has told investors it is looking to raise around $500 million in the new funding round, the Journal reported citing people […]

(Reuters) -Jeff Bezos-backed Perplexity AI has begun fundraising talks in which it is looking to more than double its valuation to $8 billion or more, the Wall Street Journal reported on Sunday.

Perplexity has told investors it is looking to raise around $500 million in the new funding round , the Journal reported citing people familiar with the matter.

The Nvidia-backed artificial intelligence (AI) company’s estimated annualized revenue based on recent sales is currently about $50 million, the report added.

Perplexity AI declined to comment .

In October the startup said it had received a “cease and desist” notice from the New York Times demanding it to stop using the newspaper’s content for generative AI purposes.

Perplexity has previously faced accusations from media organizations such as Forbes and Wired for plagiarizing their content, but has since launched a revenue-sharing program to address some concerns put forward by publishers.

Perplexity’s search tools enable users to get instant answers to questions with sources and citations. It is powered by a variety of large language models (LLMs) that can sum up and generate information, from OpenAI to Meta’s open-source model Llama.

(Reporting by Gursimran Kaur in Bengaluru; Editing by Sandra Maler)

Frequently Asked Questions

What is valuation?
Valuation is the process of determining the current worth of an asset or a company based on various factors, including market conditions, financial performance, and future growth potential.
What is artificial intelligence (AI)?
Artificial intelligence (AI) refers to the simulation of human intelligence in machines programmed to think and learn, enabling them to perform tasks that typically require human intelligence, such as problem-solving and decision-making.
What is annualized revenue?
Annualized revenue is a financial metric that represents the total revenue a company expects to generate over a year, based on current sales performance, allowing for projections and comparisons.
What is a cease and desist notice?
A cease and desist notice is a legal document sent to an individual or organization to stop purportedly illegal activity and refrain from continuing that activity in the future.

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