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Unilever puts off planned Q-Tips sale on insufficient interest from bidders – WSJ

Published by maria gbaf

Posted on November 11, 2021

2 min read

· Last updated: January 28, 2026

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Unilever Delays Q-Tips Sale Over Lack of Bidder Interest

(Reuters) -Unilever has shelved the planned sale of ear swabs brand Q-Tips, along with some beauty and personal care brands, as there was not enough interest from bidders, the Wall Street Journal reported on Wednesday.

The consumer goods giant had earlier this year started exploring options for brands such as Q-Tips, Caress, TIGI, Timotei, Impulse and Monsavon after carving them out into a separate business in April.

The sale process of the brands, which had combined revenues of around 600 million euros ($693.84 million) in 2020, could be revived in the future, the WSJ report said, citing a source.

Unilever declined to comment.

The Dove soap owner’s decision to explore a sale of some of its businesses comes at a time when the company is facing share price weakness and stiff competition from its rivals in areas of hygiene and packaged food. Its sale of a majority of its tea business is underway.

London-listed shares in Unilever have lost about 11% of their value so far this year. They fell slightly after the report, but pared losses soon after to trade flat by 1254 GMT.

($1 = 0.8648 euros)

(Reporting by Priyanshi Mandhan and Yadarisa Shabong in Bengaluru)

Key Takeaways

  • Unilever has paused the sale of Q-Tips and other brands.
  • The decision was due to insufficient interest from bidders.
  • Brands involved had revenues of 600 million euros in 2020.
  • Unilever is facing share price weakness and competition.
  • The sale process could be revived in the future.

Frequently Asked Questions

What is the main topic?
The main topic is Unilever's decision to delay the sale of its Q-Tips brand and other beauty and personal care brands due to insufficient interest from bidders.
Why did Unilever delay the sale?
Unilever delayed the sale due to a lack of sufficient interest from potential bidders, despite earlier plans to sell the brands.
What brands were included in the sale?
The sale included brands such as Q-Tips, Caress, TIGI, Timotei, Impulse, and Monsavon.

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